A legacy of over 6 decades in Fashion & Lifestyle!
Femina is a popular & established publication brand in women’s fashion & lifestyle segment that has been advising, empowering & entertaining women for over six decades now. In fact, Femina is India’s leading elite magazine that has enabled the modern woman to move ahead by keeping them updated about current events, women’s issues, work-life strategies, besides informing on accessible styles and immense shopping ideas.
Femina also brings out a special edition magazine - Femina Salon & Spa, targeted at beauty professionals across the country. Carrying forward its legacy in fashion & lifestyle, Femina has forayed into consumer retail segment through its brand Femina Flaunt, launched across apparels, handbags, shoes & accessories in partnership with Shoppers Stop.
Femina Flaunt is an out of home fashion & lifestyle brand representing dynamism, aspirations and spirit of a modern woman, fulfilling her fashion, beauty and lifestyle needs.
The Business Concept:
Translating ‘Fashion’ into ‘Style’
The Femina FLAUNT Fashion Salon & Studio will provide best in class services in the most exquisite styles possible, employing latest techniques & technologies.
The Fashion Salon & Studio model shall be conceptualized by leading consultants, top-notch architects and store designers. The ambience shall be restful and secure with edgy elements relating to the core brand DNA, translating ‘fashion’ into ‘style’. For a relaxed and befitting atmosphere, there would be distinct sections for hair and beauty procedures, exuberating relevant themes.
Meanwhile Femina FLAUNT Fashion Salon & Studio aims to connect with top personal care brands that shall be used in various procedures and would be available for retailing as well. This will create an additional revenue source for the Fashion Salon & Studio in addition to services.
Seeking Like-minded Partners
Heading with an ambitious plan of opening around 75 Femina Flaunt Fashion Salon & Studios in next 5 years, The Times Group (Licensor) in consultation with Bradford License India (BLI) is in the process of appointing Regional Licensees across India as business partners.
For its Fashion Salon & Studio, Femina FLAUNT has created a unique mix of brand licensing & franchising model, to unlock the growth potential in this category, through principal licensees.
The company is looking for partners with ‘vision’ and ‘capacity -to-scale’ to establish Femina FLAUNT Fashion Salon & Studio amongst the top players in this category. As part of the working model, it is mandatory for the Principal Licensee to open at least one Femina FLAUNT Fashion Salon & Studio before leveraging franchising opportunities at the unit level.
Operations Commenced On 2016
Franchise Commenced On 2016
Investment INR 1 Cr. - 2 Cr
Franchise/Brand Fee INR Rs.15,00,000
Royalty/Commission 10 % %
Investment INR 1 Cr. - 2 Cr
Unit Fee INR 1500000
Master Fee INR 7500000
Commission 10% %
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Karnataka, Tamil Nadu, Andhra Pradesh
West Bengal, Sikkim
Gujarat, Rajasthan, Maharashtra, Goa
Anticipated percentage return on investment IRR 165 % %
Likely pay back period of capital for a unit franchisee 2 years
Other investment requirements Marketing
Type of property required for this franchise opportunity Owned/Rented
Floor area requirement 2000-3000 Sq Ft.
Preferred location of unit franchise outlet High Streets, Premium Shopping Malls, Business Hubs
Detailed operating manuals for franchisees Yes
Franchisee training location Franchisor Head-Quarter
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes