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  • Area Req
    2000-3000 Sq Ft.
  • Investment Range
    Rs. 1 Cr. - 2 Cr
  • Franchise Outlets
    No Outlets
Business Details

USP:

A legacy of over 6 decades in Fashion & Lifestyle!

Femina is a popular & established publication brand in women’s fashion & lifestyle segment that has been advising, empowering & entertaining women for over six decades now. In fact, Femina is India’s leading elite magazine that has enabled the modern woman to move ahead by keeping them updated about current events, women’s issues, work-life strategies, besides informing on accessible styles and immense shopping ideas.

Femina also brings out a special edition magazine - Femina Salon & Spa, targeted at beauty professionals across the country. Carrying forward its legacy in fashion & lifestyle, Femina has forayed into consumer retail segment through its brand Femina Flaunt, launched across apparels, handbags, shoes & accessories in partnership with Shoppers Stop.

Femina Flaunt is an out of home fashion & lifestyle brand representing dynamism, aspirations and spirit of a modern woman, fulfilling her fashion, beauty and lifestyle needs.

The Business Concept:

Translating ‘Fashion’ into ‘Style’

The Femina FLAUNT Fashion Salon & Studio will provide best in class services in the most exquisite styles possible, employing latest techniques & technologies.

The Fashion Salon & Studio model shall be conceptualized by leading consultants, top-notch architects and store designers. The ambience shall be restful and secure with edgy elements relating to the core brand DNA, translating ‘fashion’ into ‘style’. For a relaxed and befitting atmosphere, there would be distinct sections for hair and beauty procedures, exuberating relevant themes.

Meanwhile Femina FLAUNT Fashion Salon & Studio aims to connect with top personal care brands that shall be used in various procedures and would be available for retailing as well. This will create an additional revenue source for the Fashion Salon & Studio in addition to services.

Expanding Footprint:

Seeking Like-minded Partners

Heading with an ambitious plan of opening around 75 Femina Flaunt Fashion Salon & Studios in next 5 years, The Times Group (Licensor) in consultation with Bradford License India (BLI) is in the process of appointing Regional Licensees across India as business partners.

For its Fashion Salon & Studio, Femina FLAUNT has created a unique mix of brand licensing & franchising model, to unlock the growth potential in this category, through principal licensees.

The company is looking for partners with ‘vision’ and ‘capacity -to-scale’ to establish Femina FLAUNT Fashion Salon & Studio amongst the top players in this category. As part of the working model, it is mandatory for the Principal Licensee to open at least one Femina FLAUNT Fashion Salon & Studio before leveraging franchising opportunities at the unit level.

Investment Details

Commenced Operations

Operations Commenced On2016

Franchising / Distribution Commenced On2016

Franchise Details
Units

Area2000-3000 Sq Ft.

Investment Rs. 1 Cr. - 2 Cr

Franchise/Brand Fee Rs.15,00,000

Royalty/Commission10 %

Master / Multi Units

Region Wise

Investment Rs. 1 Cr. - 2 Cr

Unit Fee 1500000

Master Fee 7500000

Commission 10%

State Wise

Investment Rs. 10000 - 50 K

Unit/Brand Fee - NA -

Master/Brand Fee - NA -

Royalty/Commission - NA -

City Wise

Investment Rs. 10000 - 50 K

Unit/Brand Fee - NA -

Master/Brand Fee - NA -

Royalty/Commission - NA -

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh, Uttaranchal

South

Andhra Pradesh, Karnataka, Tamil Nadu

East

Sikkim, West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Madhya Pradesh

Union Territories

Chandigarh, Pondicherry

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment IRR 165 %

Likely pay back period of capital for a unit franchise 2 years

Other investment requirements Marketing

Property Details

Type of property required for this franchise opportunity Owned/Rented

Floor area requirement 2000-3000 Sq Ft.

Preferred location of unit franchise outlet High Streets, Premium Shopping Malls, Business Hubs

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location No

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise No

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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