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  • Area Req
    1600sqft. (1300 Carpet Area)
  • Investment Range
    Rs. 1 Cr. - 2 Cr
  • Franchise Outlets
    - NA -
Business Details


To carry another legacy  along with setting a new fashion statement, Yash Raj Films (YRF) tied up with KBSH Pvt. Ltd. and created India’s first cinema inspired fashion label – Diva’ni. This association aims to serenade the splendor of Indian  cinema through aspirational fashion and to create a brand that is infused with the spirit of Bollywood, amalgamated with a glamour quotient that fashion adds to it.

Diva’ni  is a reflection of the rich heritage, associated with both these esteemed names, that celebrates the glitz, glamour, elegance, youthfulness, and spirit of women, reverberated by the longstanding union of fashion and cinema.

Taking inspiration from the rich Indian traditions and keeping them alive in the form of Divani's   exquisite  ensembles, YRF & KBSH together present  an exclusive experience to Indian and international audiences.

The brand strives to make women feel like a diva, an epitome of pure elegance and beauty.

Diva’ni is truly inspired by the vision of late Shri Yash Chopra  who envisioned that women were God’s most beautiful creation and adorned his actresses with the stunning ensembles, which on their own have become famous and iconic for  the rest of the world. His idea directs  Diva’ni to create bespoke  masterpieces allowing every woman to escape from the humdrum of reality, to the appeal and aesthetics of beautiful Indian cinema.



The dual linkage with the brand is in itself a  USP to join hands with Divani's  many traits, which include :

  • First mover advantage as it is the first cinema inspired fashion brand.
  • India’s first styling lounge ( First Lady by Diva’ni ) offering exclusive customized styling services.
  • Experience & expertise of YRF  and  KBSH in their respective fields bringing with them a combination of Indian cinema’s larger than life grandeur along with over five decades  of Indian craftsmanship.
  • Unique, strong and diversified product mix.
  • Caters to huge fan base of Bollywood  through cinema- inspired apparel collection.
  • Offers high margin business.
  • Tapping lifestyle industry growth potential.
  • Management involvement and guidance in all areas of operations offers 360 degree solution  to franchisees.
  • Offers 360 degree solution to franchisees.


To grow via franchise model, Diva’ni  offers three kinds of business venture options to its franchise partners. A partner can take large or small exclusive showroom franchise. The brand has also opened the doors for Shop – in – shop franchise partnership with premium multi brand outlets.

                                                      Small Exclusive Showroom

Minimum Area :-                             1600sqft.

Franchise Fee :-                              INR 3Lakhs

Total Investment :-                           INR 1.5 - 2 Crore

First Year ROI :-                               25%

Payback Period :-                             2.5 - 3 Years



Investment Details

Commenced Operations

Operations Commenced On2013

Franchising / Distribution Commenced On2014

Franchise Details

Area1600sqft. (1300 Carpet Area)

Investment Rs. 1 Cr. - 2 Cr

Franchise/Brand Fee INR 3 Lacs

Royalty/Commission- NA -

Expansion Locations



- NA -


West Bengal




- NA -

Union Territories


Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 25% - 30%

Likely pay back period of capital for a unit franchise 3

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Very high end malls

Floor area requirement 1600sqft. (1300 Carpet Area)

Preferred location of unit franchise outlet Very high end malls / high street locations

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location No

Is field assistance available for franchisee? No

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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