DIVA’NI – INDIA’ S FIRST CINEMA INSPIRED FASHION BRAND
To carry another legacy along with setting a new fashion statement, Yash Raj Films (YRF) tied up with KBSH Pvt. Ltd. and created India’s first cinema inspired fashion label – Diva’ni. This association aims to serenade the splendor of Indian cinema through aspirational fashion and to create a brand that is infused with the spirit of Bollywood, amalgamated with a glamour quotient that fashion adds to it.
Diva’ni is a reflection of the rich heritage, associated with both these esteemed names, that celebrates the glitz, glamour, elegance, youthfulness, and spirit of women, reverberated by the longstanding union of fashion and cinema.
Taking inspiration from the rich Indian traditions and keeping them alive in the form of Divani's exquisite ensembles, YRF & KBSH together present an exclusive experience to Indian and international audiences.
The brand strives to make women feel like a diva, an epitome of pure elegance and beauty.
Diva’ni is truly inspired by the vision of late Shri Yash Chopra who envisioned that women were God’s most beautiful creation and adorned his actresses with the stunning ensembles, which on their own have become famous and iconic for the rest of the world. His idea directs Diva’ni to create bespoke masterpieces allowing every woman to escape from the humdrum of reality, to the appeal and aesthetics of beautiful Indian cinema.
REASONS TO PARTNER WITH DIVA'NI
The dual linkage with the brand is in itself a USP to join hands with Divani's many traits, which include :
To grow via franchise model, Diva’ni offers three kinds of business venture options to its franchise partners. A partner can take large or small exclusive showroom franchise. The brand has also opened the doors for Shop – in – shop franchise partnership with premium multi brand outlets.
Small Exclusive Showroom
Minimum Area :- 1600sqft.
Franchise Fee :- INR 3Lakhs
Total Investment :- INR 1.5 - 2 Crore
First Year ROI :- 25%
Payback Period :- 2.5 - 3 Years
Operations Commenced On2013
Franchising / Distribution Commenced On2014
Area1600sqft. (1300 Carpet Area)
Investment Rs. 1 Cr. - 2 Cr
Franchise/Brand Fee INR 3 Lacs
Royalty/Commission- NA -
- NA -
- NA -
Want to expandNationwide
Exclusive territorial rights to a unit franchise No
Performance guarantee to unit franchisee No
Anticipated percentage return on investment 25% - 30%
Likely pay back period of capital for a unit franchise 3
Other investment requirements No
Type of property required for this franchise opportunity Very high end malls
Floor area requirement 1600sqft. (1300 Carpet Area)
Preferred location of unit franchise outlet Very high end malls / high street locations
Detailed operating manuals for franchisees Yes
Franchisee training location No
Is field assistance available for franchisee? No
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Year
Is the term renewable? Yes