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  • Area Req
    3500 sq ft- 7000 sq ft
  • Investment Range
    Rs. 1 Cr. - 2 Cr
  • Franchise Outlets
    - NA -
Business Details

Chisel- An initiative by Virat Kohli

With celebrity-backed ventures becoming the new trend in consumer businesses, cricketers too are joining the fray with unique enterprises. Recently, Virat Kohli was present at the launch of Chisel, a chain of gym and fitness centres, which he has started. With investment of Rs 190 crore in sight, the plans are to launch 75 centres in three years under the brand name Chisel.

This brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli.

Chisel Support:

  • Best in class equipment - life fitness
  • Café with health food
  • Group sessions, personal training sessions, assessments
  • Swimming - water aerobics centres
  • Physiotherapy
  • Dietician
  • Outdoors - cycling, trekking, running and fitness events

Chisel Offering:

Fitness Equipment:

  • Imported
  • High quality
  • Low maintenance with long hour usage
  • TRX, viper, spin bike, BMI machine, BOSU ball

Group & Personal Sessions:

  • We provide medical and fitness assessments by certified professionals for each member.
  • Chisel special group sessions of outdoor fitness - Muay Thai , Kick Boxing , Aero Dance , Step Aerobics , Sculpting & Toning and unlimited functional training are also available periodically
  • One to one sessions are available for those looking for more assessments and individual attention

USPs:

  • Personal training 
  • Weight loss training
  • Martial fitness programmes

Investment Details

Commenced Operations

Operations Commenced On2014

Franchising / Distribution Commenced On2015

Franchise Details
Units

Area3500 sq ft- 7000 sq ft

Investment Rs. 1 Cr. - 2 Cr

Franchise/Brand Fee 20 lac-30 lac

Royalty/Commission- NA -

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

South

Karnataka, Kerala, Tamil Nadu

East

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh

Union Territories

Andaman and Nicobar, Chandigarh, Daman and Diu, Lakshadweep, Pondicherry

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment - NA -

Likely pay back period of capital for a unit franchise 1.5 year

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Highstreet /Corporat

Floor area requirement 3500 sq ft- 7000 sq ft

Preferred location of unit franchise outlet Pan India

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location At the Head Office

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 3 Year

Is the term renewable? Yes

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