Chandrani Pearls can proudly proclaim to be the only branded Pearl Jeweller in India. We opened on January 24, 1985 at the up market area at Minto Park, Kolkata. It was Kolkata's first exclusive pearl jewellery showroom and Kolkatans welcomed it.
When we started our operations, the concept of marketing pearl jewellery was a relatively new and unexplored area. However, through innovative marketing, correct pricing, purity, integrity, genuine product quality and exotic designs, Chandrani Pearls became a household name. Today we are very proud that Chandrani Pearls is regarded as a generic name for good quality pearls jewellery.
The early success gave us the confidence that we were on the right path and we decided that it was time to move beyond Kolkata and West Bengal. Now we have presence in the states of Assam, Jharkhand, Delhi, Karnataka, Mumbai, Punjab and Andhra Pradesh with a total of 70 outlets, and hopefully more states to come in the near future.
To protect our customers from being cheated by unscrupulous dealers, we are the first jeweller in India to have introduced a hologram on each and every Chandrani Pearls product. This ensures that the consumer gets a genuine Chandrani Pearls product. We also take pains to educate the customer as to how to choose pearls and also how to take care of the pearls purchased.
We at Chandrani Pearls believe that the customer is Queen and service behind the counter is what matters most. Since inception Chandrani Pearls has always been known for its excellent service and we believe that our sales and growth have had a direct bearing because of this quality of service provided to all our customers.
What we do:
Chandrani Pearls has always been a pioneer in retail promotions, and marketing activities.
Operations Commenced On1985
Franchising / Distribution Commenced On2013
Area150 sq ft-200 sq ft
Investment Rs. 10lac - 20lac
Franchise/Brand Fee 1,50,000
Royalty/CommissionRs. 90,000 or 2% of
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh, Uttaranchal
Andhra Pradesh, Karnataka, Kerala, Tamil Nadu
Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal
Goa, Gujarat, Maharashtra, Rajasthan
Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh
Andaman and Nicobar, Chandigarh, Daman and Diu, Lakshadweep, Pondicherry
Want to expandNationwide
Exclusive territorial rights to a unit franchise Yes
Performance guarantee to unit franchisee No
Anticipated percentage return on investment 36 to 50
Likely pay back period of capital for a unit franchise 1.5 years-2 years
Other investment requirements No
Type of property required for this franchise opportunity In main market area,
Floor area requirement 150 sq ft-200 sq ft
Preferred location of unit franchise outlet Main Market where the traffic is high
Detailed operating manuals for franchisees Yes
Franchisee training location At franchisee premises
Is field assistance available for franchisee? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Year
Is the term renewable? Yes