No. of Franchise Outlets: 9
Investment: Rs. 10lac - Rs. 20lac
Chandrani Pearls can proudly proclaim to be the only branded Pearl Jeweller in India. We opened on January 24, 1985 at the up market area at Minto Park, Kolkata. It was Kolkata's first exclusive pearl jewellery showroom and Kolkatans welcomed it.
When we started our operations, the concept of marketing pearl jewellery was a relatively new and unexplored area. However, through innovative marketing, correct pricing, purity, integrity, genuine product quality and exotic designs, Chandrani Pearls became a household name. Today we are very proud that Chandrani Pearls is regarded as a generic name for good quality pearls jewellery.
The early success gave us the confidence that we were on the right path and we decided that it was time to move beyond Kolkata and West Bengal. Now we have presence in the states of Assam, Jharkhand, Delhi, Karnataka, Mumbai, Punjab and Andhra Pradesh with a total of 70 outlets, and hopefully more states to come in the near future.
To protect our customers from being cheated by unscrupulous dealers, we are the first jeweller in India to have introduced a hologram on each and every Chandrani Pearls product. This ensures that the consumer gets a genuine Chandrani Pearls product. We also take pains to educate the customer as to how to choose pearls and also how to take care of the pearls purchased.
We at Chandrani Pearls believe that the customer is Queen and service behind the counter is what matters most. Since inception Chandrani Pearls has always been known for its excellent service and we believe that our sales and growth have had a direct bearing because of this quality of service provided to all our customers.
What we do:
Chandrani Pearls has always been a pioneer in retail promotions, and marketing activities.
- We are India’s only branded pearl jeweller
- We provide the largest variety of designs in both Indian and western styles
- We provide a lifetime guarantee on our pearls and a 70% buyback policy anytime to our customers.
- We have a computerised back office to monitor the stock position of every store and counter and replenish orders accordingly
- Our outstanding marketing innovations include assigning SKUs and bar codes on all products, monitoring the real time data of every store, maintaining a digital library and an in-house software for billing and accounting
- Every pearl is carefully selected, screened and processed to perfection
- We issue a Certificate of Authenticity with each product
- We offer a reward of Rs. 10,000 if it can be proved that any of our pearls are fake or imitation
- Every product is stamped with its own hologram
- Competitive pricing and a wide range of unique designs are our forte
- All our products are set in silver and semi-precious stones with premium gold polish