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Furniture/Home Decor & Furnishing

Casa Pop

  • Area Req
    100 Sq ft -800 sq ft
  • Investment Range
    Rs. 30lac - 50lac
  • Franchise Outlets
    - NA -
Business Details

Casa Pop

 “Color is like oxygen – it lets you breathe” – Raseel Gujral Ansal

Casa Paradox proudly unveils its exclusive prêt diffusion Casa Pop, showcasing hand-picked design products, along with new offerings in design innovations by Raseel Gujral Ansal. A select retail concept brand, Casa Pop presents a range of limited edition pieces that ferment our legacy of unsurpassed quality and innovation in design yet priced affordably to suit any consumer segment.

The brand is young, trendy and vivacious targeting the urban consumer of 18 and beyond. Casa POP carries an unparalleled design catalog of home accessories, wall art, apparel, jewellery, tableware and soft furnishings as well as vibrantly fun incidental furniture pieces. Additionally, Casa Pop will soon encompass a distinctively designed array of luggage pieces and crockery.

The brands unique concept will be fulfilled via our dedicated showroom as well as through e-commerce over our dedicated website where customers can shop online with our customer services team shipping their purchased items to the patrons preferred address.

Superlative grounds to collaborate with Casa Pop:

  • High Brand Recognition and recall
  • Award winning designs and work
  • Experienced management
  • Sustainable growth-oriented model

Model franchisee profile:

  • Existing business owners in same business
  • Someone with retail space at a high street or mall
  • A person with adequate capital backup
  • Experienced individual in the designer segment

Comprehensive Franchisor Support:

Known for its elegance, Casa Pop (The franchisor) would ensure uniformity across each of the franchised outlets through a well devised franchisor support program based on the following parameters:

  • Set up: The franchisor would assist the franchisee in deciding the best location for the growth of the business and also support in the designing and layout of the franchised outlet.
  • Recruitment & Training: The franchisor will assist the franchisee in the recruitment and training of the store staff to ensure implementation of best practices in the franchised store.
  • Inventories: The franchisor would be exclusively responsible for the replenishment of the inventories at the franchised store.
  • Marketing: To save franchisees from costs of experimenting, the franchisor will share its experience & knowledge on how to market and communicate the proposition. The franchisee would be responsible for local level marketing of Casa Pop under supervision of the franchisor
  • Operations Manual: The franchisor would provide an Operations Manual containing mandatory and suggested specifications, standards, operating procedures and rules for running the franchise operations smoothly.
  • Advertising & Promotions: The franchisor will organize events specific to marketing/ branding for Casa Pop at the national level. The advertising and promotion at the local level will be done by the franchisee under the guidance of franchisor subject to prior approval. 

Investment Details

Commenced Operations

Operations Commenced On1995

Franchising / Distribution Commenced On2015

Franchise Details
Units

Area100 Sq ft -800 sq ft

Investment Rs. 30lac - 50lac

Franchise/Brand Fee 2.5 lac-7.5 lac

Royalty/Commission- NA -

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

South

Karnataka, Kerala, Tamil Nadu

East

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh

Union Territories

Andaman and Nicobar, Chandigarh, Daman and Diu, Lakshadweep, Pondicherry

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment - NA -

Likely pay back period of capital for a unit franchise - NA -

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Highstreet with good

Floor area requirement 100 Sq ft -800 sq ft

Preferred location of unit franchise outlet Pan India

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location At Franchisee premises

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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