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  • Area Req
    300sqft.
  • Investment Range
    Rs. 10lac - 20lac
  • Franchise Outlets
    - NA -
Business Details

The food business in metros has moved on from traditional multi-cuisine restaurant diner to Specialty, QSR and Bake-shop models, serving a variety of Indian, Continental, Chinese, Italian/Mediterranean and Mexican food.It is quite apparent that cost of rentals in food courts and the franchising costs have made the pricing of food somewhat lacking in value for money.

Opportunities

  • The Indian palate experiments with a large variation in flavoring , texturing and spicing of food, as most Indians eat food cooked at home in myriad of ways.

  • There is a great deal of opportunity to create QSRs that would serve a variety of non conventional food in a format that is easy to serve/handle, unique in recipe and content and served well laid out as take-away, delivery and seated dining.

  • The advent of the MNCs in food retail and the culture of food courts has created the right opportunity to have similar and cheaper options away from the glitter and cost offered by the big players, which often leaves the consumer high and dry.

WHY FRANCHISE WITH BELLPEPPER ?

  • Bellpepper has a unique menu which is not served in the same combination at any other place, including fried chicken served only by KFC.

  • Bellpepper developed unique recipes with minimal use of spices & condiments to deliver an authentic taste of the main ingredients. We season dishes with lemon and fresh herbs instead of heavy sauces such as espagnole and bechamel.

  • Bellpepper uses modern equipment like Gas Lava Rock Grill, Gas Griddle and Deep Fryer to reduce cooking time and preserve natural flavours.

  • Bellpepper is able to offer a copious and nutritious meal at an affordable price (about Rs 80 for 200 gms).

  • Bellpepper intends to offer free WiFi (upto an hour) to allow customers to check email, Facebook, Twitter etc.
     

Investment Details

Commenced Operations

Operations Commenced On2008

Franchising / Distribution Commenced On2013

Franchise Details
Units

Area300sqft.

Investment Rs. 10lac - 20lac

Franchise/Brand Fee INR2.5Lacs

Royalty/Commission- NA -

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

South

Karnataka, Kerala, Tamil Nadu

East

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh

Union Territories

Andaman and Nicobar, Chandigarh, Daman and Diu, Lakshadweep, Pondicherry

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 25% - 30%

Likely pay back period of capital for a unit franchise 18 Months.

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Any Property.

Floor area requirement 300sqft.

Preferred location of unit franchise outlet Thane - Mumbai

Training Details

Detailed operating manuals for franchisees No

Franchisee training location

Is field assistance available for franchisee? No

Expert guidance from Head Office to franchisee in opening the franchise No

Current IT systems will be included in the franchise No

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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