RATNAGIRI Impex Private Limited is a Bangalore-based company. It started operations in year 2000 in the category of agriculture/distribution and marketing. It is the sole distributor of hi-tech portable outdoor power equipments of renowned companies in different parts of the world and sole importer for Oleo-Mac products in India. The company started franchising in August 2009 and has presence in 30 cities across India. The total percentage of business generated from franchising stands at 35 per cent and the working capital is Rs 10 lakh. A franchised outlet of the brand requires six employees for smooth functioning and the average

Franchise Facts Franchise Units : 30
Sector : Agriculture/ Distribution & Marketing
Investment (in Rs) : 25 lakh
Rol : upto 45%
Expected break even : 1.75 year
Area : 1,000-2000 sq.ft carpet area
Location : District headquarters of business centre of district
Annual turnover (in Rs) : 650 million

from a franchise unit is worth Rs 1 crore. At present, the company operates through two formats; small size (less than 500 sq.ft) requiring an investment of Rs 10 lakh and mid-size (1,000-2,000 sq.ft) requiring an investment of Rs 25 lakh.

Growth & expansion

The company has grown to 30 franchise units from August 2009 to December 2010. It has expansion plans to take the store count to 90 units by the end of year 2011. It seeks pan-India expansion.

The USP 

The combination of green care and farm equipments that can be managed single-handedly. The company’s wide range of accessories, products and spare parts are approved under the government subsidy schemes and are one-stop source of supply.

About The CEO 

Gopala Krishna, is a technically sound person with a good experience in the retail business. He is the key promoter of the company.