Starting with the first-ever cellular call over Nokia mobile phone, through Nokia-deployed network, fourteen years ago, Nokia has played a pioneering role in the growth of cellular technology in India
By: TFW Bureau | March 12, 2010
NOKIA started its India operations in 1995, and presently operates through its offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise the handsets business, R&D facilities in Bangalore, Hyderabad and Mumbai and a manufacturing plant in Chennai.
Today, India holds the distinction of being the second largest market for the company, globally. Nokia has established itself as the market and brand leader in the mobile devices market in India. The company has built a diverse product portfolio to meet the needs of different consumer segments, and therefore, offers devices across five categories i.e., Entry, Live, Connect, Explore and Achieve. These include products that cater to first time subscribers to advanced business devices and high performance multimedia devices for imaging, music and gaming.
Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers. Today, Nokia has one of the largest distribution network with presence across 1,90,000 outlets. These include over 650 Nokia priority dealers across the country and nine Nokia 'concept stores' to provide customers a complete mobile experience.
Nokia would like to partner with individuals with branded retail experience, handling exclusiveFranchise Facts Operational : 1995 in India
Franchising : 2000
Franchise Units : 659
Sector : Telecom
Investment (in Rs) : Rs 20 -25 lakh
Rol : NA
Expected break even : NA
Area : 500-800 s.ft for NPD and 1200 1500 s.ft for NCS
Employees Required : 4 + 1
of reputed brands and looking at investing in multiple stores. Training and support given to the franchisees includes SOP manual, distributor support, Solution Specialist/Promoter, if store meets criteria, POSM, retail planogram, dummy display devices, live demo devices, as per policy, schemes and promotions.
Preferred locations to open Nokia stores will be metros and tier-II cities.