THE drive to provide customers a value proposition, combined with the ability to forecast consumer outlook in the long-term contributed to Raymond establishing its retail model as early as the 1950s, making Raymond a pioneer in retail franchising in India.

Today, with over 400 franchisee relationships, Raymond not just provides customers value, but a firm proposition for entrepreneurs wanting to partake of the retail growth phenomena in India. So much so, that even its very first franchisee in Ahmedabad continues to run a flourishing outlet that is now a few generations old!

The Raymond way of nurturing every franchisee relationship goes beyond

Franchise Facts Operational : 1925
Franchising : 1959
Franchise Units : 500+
Sector : Textile & apparel
Investment (in Rs) : Rs 40-50 lakh
Rol : Varies as per format
Expected break even : 9 years
Area : Min 1,000 sq.ft carpet
Employees Required : 6-10

quick return on investment to providing support so as to remain competitive even in a crowded market. From development and training programmes for franchisees to IT and infrastructure support, Raymond ensures that all its franchisee outlets are as equipped as its own stores in meeting customer needs.

Having made its presence in over 200 cities, Raymond is now seeking franchise partners in Class IV and Class V towns (with population less than 5 lakh). The target is to have 600 franchise outlets by the end of 2010.

Franchising also helped the company in realising its international expansion plans. With a presence in nine countries, Raymond prides in having over 35 international retail units. Saudi Arabia has so far been the best performing international market for Raymond.  

Growth in 2009

Raymond's franchise growth has been over 25 per cent during the last one year.