as a key market for franchisors. The franchise market in Vietnam is still in its introductory stage with good potential to magnify its franchise market. The living standard is growing steadily, stimulating the consumer demand for western and high-end products.

On the basis of Subway’s history and experiences, Fertman has ranked India as number three. First and second position is with Japan and China respectively. He has ranked Indonesia as fourth, UAE fifth, Malaysia sixth, Singapore seventh, Pakistan eighth, Nepal ninth and Sri lanka on the tenth position.

Sinha of Best Western says, “We rank the Indian market only second to China. Today, India is a growing economy and is showing all positive vibes required to grow. While the credit rating of India was hit by its nuclear tests in 1998, it has been raised to investment level by the year 2004-05. It is predicted by most Wall Street companies that India’s GDP in current prices will overtake France and Italy by 2020, Germany, UK and Russia by 2025 and Japan by 2035. By 2035, it is projected that India will be the third largest economy of the world, behind US and China.” Mahajan has also ranked China and India as first and second, respectively. Since he does not find any growth in the Japanese market, he has kept Japan on the fifth position. Indonesia and Malaysia is his third and fourth preferences. According to him, Nepal is smaller in size but it has higher growth potential than Singapore. Looking at this aspect, he has ranked Nepal as seventh and Singapore as eighth. He has ranked UAE as ninth and Pakistan as tenth position.

According to the International Monetary Fund’s World Economic Outlook, the global output is expected to mature by 3.1 per cent in next year led by emerging economies like India and China. The present state of the economies in Asia, changing trends in its business and commercial structure and positive thoughts of entrepreneurs for this continent from across the world points towards it’s a bright future.