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The Franchising World - March 2009 Issue

Education & training sector : Learning pathways

As a consequence of the ongoing recession in global markets, India Inc is forced to review performances in various industries and take appropriate measures to tackle it. With many big organisations already downsizing, cutting costs and delaying manpower recruitment, more and more people are searching for alternate occupations. And, in their fight against the slowdown, people are now showing interest and seeking to invest in recession-free businesses.

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India needs franchising laws

In a slackened economy, where the absence of laws, specific to the franchising industry in India, is slowing down the fervour of enterprise and entrepreneurship, the establishment of franchising laws will definitely be a catalyst in the expansion of this industry, which is proving to be a boon to those seeking a safe avenue for investment.

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Setting up an educational institute

Education as a business proposition is a very viable option, today. This is mainly because more and more schools at all levels are needed to increase the literacy ratio in our country. Setting up of any business not only involves a lot of research, but also raises a question as to whether it is better to set up your own institute or to take up a franchisee.

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Entrepreneurs in the making

Until recently, people were skeptic of creating entrepreneurs through educational endeavours. Entrepreneurship was thought to be more of a genetic or intrinsic phenomenon rather than a skill which could be acquired through training. Educational interventions in entrepreneurship in India were scarce in the beginning, but the fact that over 500 institutes are running such courses today proves that the concept is catching on.

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Increasing foothold

Franchising has proved to be the right mode of entry for international brands into India and footwear industry is no exception. After testing the Indian waters and finding it suitable for their brand, international companies are setting up their base thereby increasing the list of brands year-on-year

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Franchise India, IFCN tie-up

The International Franchise Consultants Network (IFCN), a multi-national organization formed by franchise consultants and service providers from 11 different countries, has its own IFCN member offices in Brazil, Finland, France, Germany, Greece, Hungary, Italy, Mexico, Norway, Portugal, Spain, Sweden, and the United Kingdom. The network operates in countries throughout the world through corresponding offices. Thanks to the extensive experience of the franchise consultants cosortium. Every IFCN member offers advisory services to franchise projects and chain`s expansion plans in international markets, services to franchisors and similar networks. IFCN has two main functions: Franchise Consulting and Franchise Recruitment.

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Gain through franchise chain

Franchising is one of the most successful and powerful way to grow any business. It not only leverages the brand but also ensures profits while, simultaneously, satisfying consumers. However, there is a way to do it right and get the most out of it. One such way is by using the 9 `I`s module.

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Standardisation of food concept (Part II)

In continuation of the first part of the article about the importance of concept in food franchising, published in the previous issue, the second part talks about how a franchisor can maintain standardisation of the food concept across franchise outlets.

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