The Franchising World - February 2009 Issue

Top 100 franchise systems

A decade seems to have passed in the blink of an eye. As these ten years ticked away, India has managed to make a substantial headway from a manufacturing economy to an organised service economy. Franchising, which has been at the helm of this change, has come a long way in a short time. Recently, it got featured as a foremost business system in the `Top 20 ideas that have changed our lives` carried by India`s leading business daily `The Economic Times`.

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Add happiness to customer care

To get started at adding happiness to your customer care tool kit, it helps to practice eight happiness factors that are in your control. No matter what personality you were born with, no matter what your circumstances are, you can boost your feelings of happiness by taking charge of these eight factors…

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No short cuts

Whilst my own experience in franchising, initially as a franchisee, then as a franchisor, now as an advisor to businesses that either want to, or already, franchise their systems domestically or internationally, goes back to 1976, let me start by congratulating Franchising World on reaching its 10th anniversary. I have had the pleasure to occasionally write for the magazine for at least half of those ten years and have been very impressed by its growth, the range of its content and the attractiveness of its presentation during that time. The franchising community in India is indeed fortunate to have access to such a regular source of knowledge and news.

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Standardisation of food concept (Part I)

Franchising is one of the most dynamic methods of doing business worldwide. Among all different types of franchises, food and beverage franchises are the fastest growing sections. There are very strong existing food and beverage franchises that are well established in almost every corner of the world.

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Primers to build franchise biz

Can I franchise my business? What is required to be done to franchise my business? I have a good business running, is my business franchisable? Let`s delve into the answers to these questions that are the commonest to be put before any franchise expert at any forum. This article is focused more towards franchisors and SMEs; however, prospective franchisees can also ask these questions, but from the other side of the table.

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Franchising as growth strategy

Besides numerous benefits to count upon, franchising always has a definite edge over other modes of expansion like adding satellite locations that requires emulating an established business model wherein the entire effort ensues from the company itself.

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Women & franchising : A win-win proposition

Women are making their mark in franchising. The number of franchisors looking to specifically recruit women is on the rise, and so is the number of successful women running their own franchise business.<br>The concept of franchising as a tried and tested business model helps reduce the risks considerably, making it an ideal route into business start-ups for women.<br>

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