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The Franchising World - August 2009 Issue

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Whether it is a short downturn or an extended recession that spans a few years, it’s going to be crucial for marketers to ‘think outside the box’. A slump in the economy has lead a lot of people to look for ways to increase the serious cash flow by starting a new and a safe business. When you look to venture into a new business you should be convinced with the fact that your product or service will not be hampered, no matter what the economy is doing.

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Franchise your business

An astounding number of companies are vying to expand their business through franchising model, and perhaps, it is the right decision for them. Natural it is, they may be eyeing a boom in their business but with a sceptic eye on pitfalls entailing the business. Is franchising the right mode of business, are they aware of the nitty-gritty of the business?

by Shivani Varma | Know More       0 Comments

Financial services franchise

Under the broad framework that makes up a successful franchise business in financial services, there are two objectives that need to be managed in a cost effective way. Almost all financial services businesses have a strong regulatory angle to it. It includes client servicing and process orientation. It is not surprising considering that most investments are for future and not for immediate consumption, and the product and service offering in most cases are therefore bundled to provide for a stretched service over a period of time.

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The legal challenges

With no rules or laws promulgated in India to address the functioning of franchisors and franchisees, the Indian Franchise Association (IFA) organised a unique, much coveted, one-of-its kind, one-day workshop on the subject ‘Legal Challenges to Franchising & Brand Protection’ at Hotel Ramada Plaza, New Delhi, on June 20, 2009.

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Serving business demands

When a small business owner seeks to expand his business, he employs such services that would assist in effortlessly enlarging his business while keeping costs at a minimum, given the size of his enterprise. Experts believe that in order to reduce costs, most companies will resort to cost-cutting measures thereby leading to an increase in demand for these business service providers. Outsourcing a company’s printing needs, or logistics, can cut costs remarkably.

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