The Franchising World - October 2008 Issue
Results 1 - 8 of about 8 for Magazine
Building global brands in India
Bringing an international brand into India is a tough task but carrying on its operations and building its global image while keeping the Indian perspective in mind is an even bigger task. TFW showcases the skills and knowledge of some of the most successful Indians who head major international brands in India
by
Punita Sabharwal
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Fitness industry shaping up
The customised lifestyles of today`s Indians have given increase to a number of health problems. Owing to this, preventive healthcare is on the rise as prevention is always considered better than cure. Fitness is one such industry that falls in the category of preventive healthcare, helping people to realise the importance of leading a healthy lifestyle to remain fit and fine throughout their life
by
Punita Sabharwal
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Globalising Indian brands
Craze for anything Indian is always high on the international radar. Be it Ramdev`s yoga or the homegrown brands, everything seems to gain instant popularity. However, fame does not come as easily. What does it take an Indian brand to be ready for the international market?
by
TFW Bureau
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Using e-commerce to heighten service
Franchise company leaders have always recognised that they have two customer bases: consumers and franchisees. So, while they are beefing up e-commerce sites to help consumers shop or find information online, franchises are also sharpening their focus on their franchisee `customers`. Using the internet as a tool to help small business franchisees work in a smarter way, in turn allows for heightened customer service.
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TFW Bureau
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Franchisor, franchisee entities
If the franchisor and franchisee are based in India, are they considered to be separate entities or a single entity?<br><br>As per law, if the franchise is wholly based in India, then the franchisor and franchisee are to be treated as separate entities, independent of each other, and all principles of statutory Indian law would be applicable to them individually.
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TFW Bureau
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Sporting leather luxury
Way back in the late seventies, Dilip Kapur, Founder & President of Hidesign, was instrumental in lending the sophistication of luxury to the unorganised leather market of India for the first time. Today, with the bond forged with fashion giant Louis Vuitton, the brand seems to spell charm in the fashion world globally. TFW in a tête-à-tête with Dilip Kumar
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TFW Bureau
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Global aroma in Indian F&B market
With the open economy, India`s F&B market has been inundated with foreign brands and franchise has become the obvious device for them to expand
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TFW Bureau
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Swiss Companies target India
Changing lifestyles and growing acceptance of Western trends amongst young Indians is drawing more global investors to India than other emerging nations of the world. India is an attractive market for doing business and in addition, it holds great potential and offers lucrative opportunity to foreign investors to establish businesses
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TFW Bureau
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