The Franchising World - May 2008 Issue

Entrepreneurial rural India

Internationally the concept of micro franchising has already proved its mettle now its India`s turn. Not only international companies who are setting base in India are using franchising as a business model to operate but many Indian companies who want to serve the rural masses are gaining foothold through franchising.

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Moving ahead with time

With growing change in consumer buying behaviour and increasing penetration of organised retail, India has become a hub for global watch players. Today, the organised sector is targeting the niche segment to cater to the upper class. It is now coming up with quality made watches by using contemporary technology and trendy designs to capture the interests and to attract the consumer.

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A survey : Clothing, computer grappling for top slot… closely followed by food

On the basis of `The Franchising World Response Forms`, included in the magazine, we carried out an exercise to understand the respondents` sectorial business interests. The over 1,000 responses from almost every corner of the country, were concentrated mostly in metropolis. Major business segments listed in the questionnaire included, clothing and shoes, entertainment, gifts and greetings, food, immigration, computers, courier service, sportswear, florist, accounting and tax services, beauty salon, automotive aids/service, home products, business aids/services, travel agencies, education, hotel/motels, dry cleaning and advertising.

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Foreign lingerie brands in India

The underwear mania is driving the market and a number of big brands are entering this segment. It may not be an exaggeration to say that lingerie might become the next fashion fad in India. With the increasing number of Indians and expatriates returning to the country every day, the Indian retail market has great potential to be among the top retail destinations of the world in the very near future.

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