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The Franchising World - March 2008 Issue

Target India - International brands eyeing the country for franchising

The ground is ripe and the conditions congenial for the global brands to set a foothold in the booming Indian franchise market. The open economy, the 9 per cent GDP, the stable democracy, the emerging educated, brand conscious middleclass with deeper pockets…..It has never been so lucrative…

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The franchise debate - To franchise or not to franchise

Company-owned outlets and franchised ones work on different concepts or models. Identifying advantages and disadvantages for each of the models is relevant in today`s retail scenario dominantly characterised by fast-expanding of retail cos. Discerning investors would always want to know these elements before they enter the franchising arena for they would like to ensure that their investments are worthwhile

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Issues that were

If you want to run your own franchised business, there is little point in going ahead until you have read enough about the business to make an informed decision. The advice is to read and absorb all you need to know about franchising, the franchisor and the viability of your intended business activity.

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Real estate brokerage franchising

In the real estate industry franchising is prevalent, particularly in hotel and residential brokerage sectors in the western counties. There are over one million realtors world-wide of which approximately one third work for franchised residential brokerage firms. Franchises are known to have higher revenues consistent with potential benefits of a franchisee though net profits statistically may not be significantly different from non-franchise firms. Franchise firms are certainly more efficient than their non-franchised counterparts in respect of resource allocation, scale and technical efficiency.

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Fashion-wear in style with franchising

When it comes to fashion, it`s not just about smart clothing, it`s about grooming your personality as a whole. The Indian fashion industry is largely dominated by the small-scale unorganised sector. However, well-known Indian fashion designers are beginning to make a mark on the international scene for creating designs with a fusion of western and local trends. Of late, franchising opportunities are growing in the designer wear industry making it a lucrative sector.

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Same stores hallmark of franchising

In today`s world of tough competition a company has to devise effective ways to stimulate sales and boost visibility of the brand. There are several ways of doing this. One of them is through franchising. Opening of identical stores is another to achieve the same objective. Besides improving brand identity and instant brand recognition, this is one of the most modern marketing tools to increase sales and the overall profits.

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Mobile goes franchising

Mobile phones today have moved beyond their fundamental role of communication and graduated to becoming an extension of the persona of the user. It has grown as a status symbol among the users now. India today is witnessing an era when people buy mobile phones not just to be in touch, but to express themselves, their attitude, lifestyle and interest.

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Inexperience an obstacle?

I am a fresh MBA graduate. Is it possible for me to start a franchised business or will my inexperience be an obstacle in becoming a successful franchisee?

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