The Franchising World - August 2008 Issue

Fuelling biz growth through franchising

Franchising in India has come a long way. From merely being an expansion tool, it now plays a major role in fuelling global growth. This change of role has catapulted the small business`s growth scenario in India.

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Caring for customer after sale

After-sales service forms the backbone of consumer durables market, which is all set to witness a boom. A consumer-seller relationship, which is born out of the sale –purchase transaction, can get strengthened only with a strong after-sales back-up. And this is what makes after-sales service sector in consumer durables a lucrative business for the prospective franchisees.

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Reasons why you can start a business

Owning a successful business is everybody`s dream, therefore, start if you have the following attributes.

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UK brands boom in India…thanks to growing economy, franchise industry

Looking at the growing economy in India, global players foresee it as an attractive destination for doing business. Growing acceptance of international brands, yearn for novel styles and designs amongst Indian consumers is not only inspiring the domestic players to raise their standards but, it boosts the strong competitive spirit amongst the international counterparts to survive in the market.

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Kids fashion, no child`s play

Kidswear, a new rage among retailers, has proven a lucrative vertical for organised retailing. The development has been fuelled by the entry of global brands, which are showing a keen interest to tap the Indian market.

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