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Up the ladder of success

Tags: H Mehta, Director, Zudaas France, kidís wear brand, outlets across India, brand conscious

BY Neha Malhotra | October 08, 2009 | comments ( 6 ) |

 
Up the ladder of success

H Mehta, Director, Zudaas France

Sharing the inception, growth, franchise structure and future prospects, H Mehta, Director, Zudaas France, delves into the details of the brand

Neha Malhotra (NM): Kindly brief us about the inception and growth of Zudaas in India?

Hitesh Mehta (HM): Zudaas is a renowned kid’s wear brand from France known for its international style clothing and comfort. Zudaas comes with a complete range of kids wear and accessories for the age group of zero to16 years. Zudaas France has more than 61 fully integrated stores across India.

In India the brand registered its presence in year 2007 when the company opened its first store in Delhi. Attaining success in design and production unit, company has entered in UP, MP, Punjab, Gujarat, Haryana, Karnataka, Maharashtra and Tamil Nadu.

NM: How many outlets do you have at present and how many of these are franchised?

 

HM: At present we have 80 outlets across India out of which around 40 are franchised.

NM: What is the investment and area required to open a Zudaas outlet? What pre requisites does a franchisee need to meet before taking a Zudaas franchise?

HM: The investment is about 7-10 lakh per store. We take 7lakh as security amount (for the stock we supply) and 2-3 lakh will is used by the franchisee for the interior of the store. The investment point is considered second while we decide to appoint a specific franchise at specific location. Our priority is to first check the franchisee whether he can generate good sales or he is just a mere spectator in the process of sales. We prefer that our franchise should put more focus on sales and earn commission. We provide some fixed amount as cushion to his expenses plus more commission percentage. The investment point comes after this process.

NM: What differences do you find in the Indian and the international market?

HM: Internationally customers are brand conscious whereas in India, the situation is different. In India, only five to 10 per cent of the consumers are brand conscious though now the situation has changed as people are now opting for international brands. In the coming years, there can be increase in the percentage of consumers opting for international brands.

NM: How is franchising contributing to the growth of Zudaas in India?

HM: Franchising helps to enter in to newer zones and cities and explore the local market of a particular region thus helping us to increase our reach.

NM: What are your expansion plans?

HM: We are planning to open 250 stores by the end of March 2010. We are opening both company owned stores and franchise stores, but more focus is being laid on opening franchise stores. We are also planning to enter into family stores which is in process and will take a month’s time at least.

 
 
 
 

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Please add your comment

bukka shiva kumar
February 25, 2014 at 3:34 pm

Reply |  

sir,i am shiva kumar.b from hydertabad (andra pradesh). i am intrested to open your kids wear & family outlet store in hyderabad city. so plz give me all details with your company profile and all company details.

Nitesh Srivastava (accounts)
August 11, 2010 at 11:19 pm

Reply |  

zudaas fashion is very growing company, Nitesh srivastava (A/cs)

Rewati Nandan
February 12, 2010 at 3:39 am

Reply |  

iam very happy i have also worked for zudaas fashion india as a H/W AND N/W ENGG. MR. Mehta is very honest and coperative persion .he gave start to my future iam very thankful to him

sheetal patel
February 05, 2010 at 12:10 am

Reply |  

well i am sheetal patel from gujarat. i am intrested to open your kids wear outlet store in rajkot city. so plz give me all details with your company profile and all company details. also i lisent now this zudaas position is not good condition. like stock problem, addvertising problem, y u dont give any add. first tell me all solution for my doubt.

parmatma prasad pandey
November 07, 2009 at 11:55 pm

Reply |  

sir i want open childrenclothing franches showroom in basti i have 650eq fit place in main bazar gandhinagar basti mr gavrav see my place and he is agree .mr .gavrav is your company represtative. pleaseyou do final my franches.i want shortly open shop in basti. send your comtect numbar thanks

Harshit Mehta
October 10, 2009 at 12:11 pm

Reply |  

Would like to meet up for PE fnding

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