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Prospering preschool segment

Tags: DPS Play School, pre schools, play school, Saurabh Dutta, Managing Director, DPS Play School, neighbourhood school, Neha Parmar Thapa

BY Neha Parmar Thapa | December 18, 2009 | comments ( 29 ) |

Prospering preschool segment

Dr. Saurabh Dutta, MD, DPS Play School

Organised preschools have been a growing phenomenon in the past few years. Many small and big players have ventured into this segment to have a share in this pie. Dr. Saurabh Dutta, Managing Director, DPS Play School discusses his vision.

Neha Parmar Thapa (NPT): Tell us about the inception and growth of DPS Play School. What led to your venture into pre school segment?

Saurabh Dutta (SD): DPS Play School started with a need to establish an international standard play school to develop the young toddlers to grow as better citizens. We have worked through the franchise module to spread our presence through out to provide standard education in this segment of business.  The thought came to our mind, when we saw a great need for play schools which has a lot of importance as a neighbourhood school for parents to feel secured about their children going to safer environment to learn and play.

NPT: When did you start offering franchise of your schools? How has franchising assisted you in charting success?

SD: We started franchising in the year 2007. By developing franchises all across, we have got pan India presence and awareness of the brand. Now we get a lot of calls asking for franchise setup from various locations.

NPT: What kind of experience and qualification do you look for in the prospective franchisee while giving franchise of your brand?


SD: The prospective franchisee should be qualified and should have a good educational background, affection towards kids and interest to impart education to make them a better citizen. The prospective franchisee should also have the basic business knowledge and should be a respected human being in the society.

NPT: What kind of training and support do you offer to your franchisee and the faculty at the franchise centers to ensure standardisation of operations?

SD: We conduct annual training programmes at our training cum research centres and periodic orientations at regional levels. We also help our teachers to be innovative enough to create their own material and help children learn the practical way.

NPT: There are so many other reputed playschools like Eurokids, Kidzee, ABC Montessori, Roots to Wings etc. What sets you apart from them?

SD: Being a recent brand in play school business, what sets us apart is our research gone into developing the child centric holistic curriculum. We believe that each student at our pre school should learn practically and that is why we emphasise more on activities. Our child- teacher involvement ratio is 80:20.

NPT: What are your requirements from your franchisees? What are your expansion plans?

SD: Our franchisees should have an area of 3000+ sq. ft on ground floor in a residential area and needs to invest 8 to 10 lakh to start a DPS Play School. We plan to open 150 franchise centres by April 2010.

NPT: What makes your opportunity interesting and profitable for the franchisees?

SD: DPS Play School, a brand by itself plays a huge role in getting queries to our facility.

What makes our business module profitable is that we charge 20 per cent royalty from our franchisee on the tuition fee rather than on the gross collection.

Besides that we have tie ups with various senior secondary / high schools at local level to recognise or give preference to our students.


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Please add your comment

Ranbir Singh
March 23, 2014 at 11:53 am

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Hi, sir I want ot start a preschool with you in kolkata and want to know the basic requirements for the same.

Rajnish kumar
March 14, 2014 at 8:10 pm

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i want to open play school in palwal haryana

alok singh baghel
February 14, 2014 at 1:51 pm

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i want to open dps play school in sidhi (m.p) i want to know about franchise fee and other expences which we have to afford and other expences please give me full details about documentation and other things

February 01, 2014 at 10:19 pm

Reply |  

I want to open DPS school in charkha dadri Haryana

December 24, 2013 at 2:29 pm

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I want start a preschool in Karwar karnataka

Suresh Nankani
November 13, 2013 at 3:11 pm

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Hello Sir, This is Suresh from Hong Kong, basically from Ajmer ( Raj ) I would like to open an DPS play school in Ajmer (Raj), Kindly let us know your basis requirements, terms & conditions.

Bishnu Kumar
October 26, 2013 at 7:02 pm

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Dear Sir,\r\n Kindly mail me the required criteria and other details.\r\nThank you.

vishal jain
October 26, 2013 at 11:05 am

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well sir evn i m interested in opening a dps play school in kolkata locality if u r interested thn doo provide us allthe procedure n othr detail of ur prospectus

dr padma
October 10, 2013 at 3:45 pm

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kindly email me all franchise details and support services

August 22, 2013 at 1:09 pm

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I want to open DPS PLAY SCHOOL in PURNEA(BIHAR)I would appriciate if you kindly pass on the details on my email. Thanks ŽARDS PRABHAT MISHRA . contact no. 09934060282

aakriti banka
December 28, 2012 at 11:48 am

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I would like to know if u have any branches in kolkata...I have the kind of property & potential to take up your franchisee...kindly email me at tge earliest so that i would revert back to you with all necessarydetails...Thanks & regards

Preethi Nair
July 31, 2012 at 6:59 pm

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I am interested to start a DPS Playschool in our own bunglow . The area of the whole plot is around 2,500 sq. ft, and in a residential area. Please give me more details on the same.

vandana kumari
September 13, 2011 at 10:31 pm

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please give some information about dps play school

Piyush Sonchhatra
September 08, 2011 at 12:21 pm

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Sir I am planning to open the DPS PLAY SCHOOL in Bilaspur Chhattisgarh, Please do let me know the basic requirements for the school and totoal expenses. Thankyou

April 01, 2011 at 2:26 am

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Sir We are planning to open the DPS PLAY SCHOOL in dehradun mussorie bye pass ring road, let us know the basic requirements for the school and totoal expenses. Thankyou

Ashish Sharma
March 14, 2011 at 4:10 am

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Dear Sir We are intrested to open DPS Franchise in Hoshiarpur, Punjab. Please let us know your terms and conditions and availability of franchise. Regards

March 04, 2011 at 9:59 pm

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sir,we are interested to start adps play school in sasaram bihar,we have 2-3acres can i go ahead?please guide me.thank you.

Michelle Bhakre
October 21, 2010 at 9:03 am

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Sir,We are interested to start a DPS play school in District Kullu Himachal Pradesh , We are having 18000sq.ft. constracted area.Please let me know the procedures. thanks a lot

Archana Mangar
October 13, 2010 at 4:24 am

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Sir,I'm ery keen to open a school Pune and i would like to to get associated with DPS PLAY SCHOOL.How can I go ahead? Please guide me thank you.

umesh pundir
October 07, 2010 at 9:47 pm

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Sir We are planning to open the DPS PLAY SCHOOL in dehradun mussorie bye pass ring road, let us know the basic requirements for the school and totoal expenses. Thankyou

Sandeep Sharma
August 30, 2010 at 5:34 am

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Sir, I want to start a DPS school in agra or Mathura. Can yu please let me knwo about the requirements and the expense? I am planning since very long but unable to because of lack og god guidance. Can you please guide me?

August 29, 2010 at 8:57 am

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Sir, I am interested to start DPS school in my town, kakinada, AP. For more details about starting the school to whom should i get information. Thank you

munish kishore
June 01, 2010 at 8:23 am

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Sir, at present i have an area of 18000 sq ft and located in hoshiarpur punjab. the site is located in HOSHIARPUR , punjab on main chandigarh road. I would appriciate if you kindly pass on the details on my email. Thanks Capt. M. Kishore

May 23, 2010 at 2:35 am

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sir,iwant to take master franchise of A.P or regional franchise of south .so please further details.send me contact no of mr sauraudatta contact no As i want to meet and know about this personally.

dr. sanjeev maria
February 03, 2010 at 8:10 pm

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i want to open dps play school at charkhi dadri haryana. please tell me about franchisee details.

Deepak dubey
January 10, 2010 at 8:08 am

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sir i want to take master franchise of dps play school of himachal pradesh so please tell me how much money requied for that my contact no.09736050400,09736500400 and send me contact no. of Mr.Saurav Dutta As i want to meet and talk to this personality

January 07, 2010 at 2:23 am

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Do you have any plam for franchisee in Maharashtra.. How many Number of Franchisee u are having in Maharashtra?

sanjay barolia
December 22, 2009 at 10:08 am

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sir i want to open dps play school in delhi so please tell me how much money requied for that my contact no.9212520863 and send me contact no.

sanjay barolia
December 19, 2009 at 11:31 pm

Reply |  

I want to open dps play school in delhi how much fund requied for that. my contact no.9212520863

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