Dr. Saurabh Dutta, MD, DPS Play School
Organised preschools have been a growing phenomenon in the past few years. Many small and big players have ventured into this segment to have a share in this pie. Dr. Saurabh Dutta, Managing Director, DPS Play School discusses his vision.
Neha Parmar Thapa (NPT): Tell us about the inception and growth of DPS Play School. What led to your venture into pre school segment?
Saurabh Dutta (SD): DPS Play School started with a need to establish an international standard play school to develop the young toddlers to grow as better citizens. We have worked through the franchise module to spread our presence through out to provide standard education in this segment of business. The thought came to our mind, when we saw a great need for play schools which has a lot of importance as a neighbourhood school for parents to feel secured about their children going to safer environment to learn and play.
NPT: When did you start offering franchise of your schools? How has franchising assisted you in charting success?
SD: We started franchising in the year 2007. By developing franchises all across, we have got pan India presence and awareness of the brand. Now we get a lot of calls asking for franchise setup from various locations.
NPT: What kind of experience and qualification do you look for in the prospective franchisee while giving franchise of your brand?
SD: The prospective franchisee should be qualified and should have a good educational background, affection towards kids and interest to impart education to make them a better citizen. The prospective franchisee should also have the basic business knowledge and should be a respected human being in the society.
NPT: What kind of training and support do you offer to your franchisee and the faculty at the franchise centers to ensure standardisation of operations?
SD: We conduct annual training programmes at our training cum research centres and periodic orientations at regional levels. We also help our teachers to be innovative enough to create their own material and help children learn the practical way.
NPT: There are so many other reputed playschools like Eurokids, Kidzee, ABC Montessori, Roots to Wings etc. What sets you apart from them?
SD: Being a recent brand in play school business, what sets us apart is our research gone into developing the child centric holistic curriculum. We believe that each student at our pre school should learn practically and that is why we emphasise more on activities. Our child- teacher involvement ratio is 80:20.
NPT: What are your requirements from your franchisees? What are your expansion plans?
SD: Our franchisees should have an area of 3000+ sq. ft on ground floor in a residential area and needs to invest 8 to 10 lakh to start a DPS Play School. We plan to open 150 franchise centres by April 2010.
NPT: What makes your opportunity interesting and profitable for the franchisees?
SD: DPS Play School, a brand by itself plays a huge role in getting queries to our facility.
What makes our business module profitable is that we charge 20 per cent royalty from our franchisee on the tuition fee rather than on the gross collection.
Besides that we have tie ups with various senior secondary / high schools at local level to recognise or give preference to our students.
With the philosophy to inculcate value based education to the children, SMARTKiDZ through franchising has popularised the concept of play schools in1
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