Hotline No: 1800 103 2007

Welcome Guest

Popular Search:
Education Franchise, Retail, Food,
Franchise, School Franchise

 

Capitalising on fabric care

Tags: Rajeev Sekri, CEO, White Tigers, franchise route, franchisees, laundry industry

BY Ramanjit Kaur | March 23, 2011 | comments ( 1 ) |

 
Capitalising on fabric care

Rajeev Sekri, CEO, White Tigers

With a strong operating model, comprehensive support systems and customer relationship management programs White Tigers is a perfect franchise opportunity to satisfy the entrepreneurial ambitions. In an interview, Rajeev Sekri, CEO, White Tigers shares the success journey of his company.

Ramanjit Kaur (RK): Share with us the inception and growth of White Tiger in India?

Rajeev Sekri (RS): In India, where the laundry industry is virtually non-existent and where the dry cleaning industry is largely unorganised and non-transparent, White Tiger, a brand name providing total solutions in laundry and dry cleaning, came into existence in 2002. White Tiger has since then redefined the finer aspects of fabric care in India and its reach has cut across classes and geographies. Operating from a mother plant in Noida, Uttar Pradesh with a state-of-art imported plant and equipment from USA and Europe and another plant in Ludhiana, World Class Laundry and Dry Cleaning services are provided to more than 1,00,000 valued customers in Delhi, Noida, Greater Noida, Gaziabad, Gurgaon, Faridabad, Ludhiana, Khanna, Mandi Gobindgaeh, Samrala and Sirhind.

RK: What is White Tiger all about? What kind of services it offers?

RS: White Tiger is known for providing services like laundry, dry cleaning, starching, darning, steam pressing, moth proofing, free pickup, drop and onsite cleaning.

RK: What inspired White Tiger to take the franchise route to expand its presence in India?

 

RS: After opening 12 company owned outlets; White Tiger took the franchise route in 2004 in order to build the presence of the brand across the nation.

RK: What is the USP of White Tiger? How it is different from other players in the sector?

RS: The Unique Selling Preposition (USP) of White Tiger includes:

  • First ISO certified company in India for Laundry and Dry-cleaning
  • Vast network of collection centres spread across Delhi, NCR, and Punjab
  • Pleasing interiors and up-to-date personnel at the collection outlet
  • State-of-the-art machinery from USA, UK and Europe
  • Fully automatic assembly
  • Use of 100 per cent RO water, eco-friendly chemicals imported from reputed sources
  • Exclusive outlet inside American Embassy

RK: What will be the eligibility criteria for selecting the franchisees of your company?

RS: We are looking at franchisees that have the capacity to invest around Rs three to four lakh along with an area of 100 sq.ft space and above.

RK: How many franchised outlets do you presently have in India?

RS: With a total of 75 outlets in Delhi, NCR and Punjab, White Tiger is all set for a major pan-India expansion. We are presently operating through 35 franchise units across the nation.

RK: What kind of training and support will a franchisee gets after partnering with your company?

RS: White Tiger provide its franchisees with infrastructure support designs and technical know how, supplies entire inventory needed to run the stores and training in shop management, marketing, pricing and customer care. In order to support the business, the company also organises several promotional schemes from time-to-time.

RK: What are the future plans of the company in terms of expansion through franchising?

RS: We have our objectives clearly set-up to expand pan-India through the franchise route in Delhi and NCR, Haryana, Punjab, Uttar Pradesh, Andhra Pradesh, Tamil Nadu and Maharashtra in the next financial year.

 
 
 
 

Next Interview ......

Blossom with franchising

Blossom with franchising

With a vision to contribute a hand to the beauty industry, Dr Blossom Kochhar...

Related Interviews

  • Golden profits with Golden Bells...

    Golden Bells was established to unleash the genius in every child in a natural way with secure and convenient surroundings. In an interview Rajeev...

    By Neha Gohil

    1

Please add your comment

Madhuri sharma
August 11, 2012 at 10:32 pm

Reply |  

we are already presence in 4 societies in noida ,i am interested for franchiese,

Rating
 
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

  Notify me of followup comments via e-mail

 

  Subscribe for daily newsletter

Get Latest Updates

Submit your email address to receive the latest updates on news & host of opportunities.

BOS
Grow Your Business Seminar

News More

April 16, 2014 16:45 IST

Mahindra First Choice Wheels opens its fourth

India’s multi-brand certified used car company Mahindra First Choice Wheels ltd (MFCWL) opened its fourth authorised dealership in...


Whats New More

Opportunity

Active returns in after school...

All work and no play makes jack a dull boy. With the changing times,...

Interviews More

Emerging Interviews

Moulding Golden profits!

Mumbai based brand, Aarya 24kt believes in creating every product in a unique way. Kaivan Shah,...aa

Franchise India

Videos More

Restaurant

Right time and chance to be successful at low stress levels: A. D. Singh speaking at Indian...