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Indian frozen yogurt market is niche and still evolving. For generating wider appeal, international brands are resorting to multiple brand positioning strategies for grabbing a large market share. Read on.
India being a rapidly growing luxury market in the world has emerged as a key destination for the high end international fashion brands.Read on to explore the current developments in the luxury fashion segment in India.
Franchising in India, as in most other countries, is a significant commercial relationship with significant social and economic benefits - not only to the parties themselves but to the wider community as well. It is also of course a legal association gove
Acknowledging the massive scope of franchising in the Middle East region comprising countries like UAE, Bahrain, Qatar, Kuwait, Oman and Saudi Arabia business owners across the globe are expanding here. Read on to have an insight into the legal and regula
The Food and Beverage market in India is not new for the American Brands. A lot of American food brands already have a popular presence in the country. And now many more are gearing to take on the booming F&B space in India especially in the $13 billion I
Observing the Indian food and beverages (F&B) industry it would not be wrong to say that International (F&B) players dominate it. Numerous factors contribute to the growth and success of international franchisors in India. Read on to know about these fact