Speaking to Franchise India Mukund Mohan states that he heard about Franchise India and about the conference through a friend and also online when he came across the post of Pavan Vaish. Ever since then Mukund has been associated with Franchise India. Mukund states the difference that he observed at this conference was the quality of people at the panel is extremely good. As he lauded the speakers and panelist brought forward by Franchise India were one who are large players and have created big business entities. With an expert level of panelists the information and learning in this conference was excellent, he concludes with an optimistic note which is also one of the prime criteria of a business i.e., experimenting. As with experiments; innovation happen and failures in business also creates successful ventures.