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Brands with purpose

Tags: Karl Gomes Franchise India Founder Agency Digi Brand

November 12, 2011 | COMMENTS ( 0 )

Speaking on brand, Karl stated brand is the soul of a company. He said that great brands have a larger purpose for instance Coke and Pepsi are the same product at the end of the day ,the difference being one talks about 'happiness' the other talks about 'refresh'. Social media today is the real world on steroids.

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