Balaji Reddipalli of Pepperfry.com at eRetail Congress 2013
March 06, 2013 | COMMENTS ( 0 )
Franchise India - Asia's largest integrated franchise solution company held the annual Indian e-Retail Congress 2013 at The Claridges, Surajkund on 15th & 16th February 2013. This event provided a direct B2B engagement to many Indian leading e-Retailers and Retailers and an understanding around how e-retail is re-writing and implementing new retail practices over traditional ones. The first day's sessions focused on introducing retail reinvention for an omni channel world with a welcome address by Ms. Ritu Marya-Editor in Chief, Retailer, Franchise India Holdings Ltd followed by speakers Ajit Joshi, Croma, Ambareesh Murty, Pepperfry.com and the Ministry of IT. The changing consumer & the anatomy of his purchase were discussed by Param Parmeswaran, Sulekha.com, Salil Kumar, Bagit Today and Nitin Bawankule, Google. Nikhil Raghavan, Bain Capital, Promod, Norwest Ventures, Mukul Arora, SAIF Partners, Prajakt Raut, Hatch and Anirudh Suri, India Internet Group (Advisors) pondered over where the money banks are rolling in retail. Subhendu Roy, AT Kearney, Balaji Reddipalli, Vice President Supply Chain & Commercial-- Pepperfry.com, Dr.Ing. Dietmar Jobst, DCSE and Sanjay Sethi, Shopclues spoke about the Omni channel Retail Supply Chain. The importance of the brand in the face of winning the price war was explored by Asif Merchant, Catwalk Worldwide, Mahesh Shah, Home Centre Lifestyle International, V D Wadhwa, Timex, Ankur Warikoo, GroupOn(Crazeal), Jaideep Rathore, DiGiworld and Rajiv Bajaj, Fila India. The day concluded with Ajay Kelkar, Hansa Cequity holding forth on why consumer intelligence is important. The Congress witnessed the launch of e-Retail report 2013 which highlighted few concrete inputs on e-retail industry like Indian e-Retail is surging at the rate of 40 per cent and will reach Rs 7200 Crore mark by 2015. Indian retailers are moving to the Omni-channel, which represents the seamless customer experience across all available shopping channels, using a combination of mobile, social networks, brick-and mortar, online portal and whatever innovative channel one can integrate into the mix. A survey of around 500 people in India through which it is found that 24 per cent Indians are shop online once a month and the most picked products by them is apparel. Also, an average Indian is spending Rs 500 to Rs 2000 in one go. This range is considered to be the appropriate price range to take the advantage of free shipping, coupons and deals available. The maximum online buying is of apparels which account for 17 per cent of the online market. Accessories have emerged as the second biggest product category with 15 per cent market share. The other categories which are doing well are consumer durable with 13 per cent, books with 12 per cent, jewelry with 11 per cent, footwear with 10 per cent, beauty and health care with 8 per cent, home & furnishing with 7 per cent and, gifts & flowers with 5 percent.