Welcome Guest

Businessex.Com
Home News YourNest, Udaan Angel Partners invest in Simpli5d Technologies

YourNest, Udaan Angel Partners invest in Simpli5d Technologies

Tags: Simpli5d Technologies, NLPCaptcha, Udaan Angel Partners, NLPCaptcha, NLPVideo

November 14, 2014 | COMMENTS ( 0 )

YourNest, Udaan Angel Partners invest in Simpli5d Technologies

Simpli5d Technologies, the company behind NLPCaptcha, India's first audience centric digital engagement platform has raised Pre-Series A funding led by YourNest Angel Fundand with participation from Udaan Angel Partners.

The company offersa bouquet of digital ad platforms - NLPCaptcha, NLPVideo and NLPMobile - guaranteed engagement with the target audience being the common underlying thread of all these platforms. Its patent pending technologyenables advertisers to target their end customers across devices & ad-formats in a way that ensures 100% attention& interaction, hence establishing a very high brand recall.

The funds would be primarily used for building the team, product& infrastructure enhancement and expanding operations to new geographies.

"Blind spots and traffic driven by bots are the two fundamental challenges faced by the digital advertisement industry today. The advertisersare not sure whether the digital ad has been actually seen by the end useror has gone un-noticed, neither do they know if the page views being generated are by actual humans or malicious bots crawling the web. According to the latest Bot traffic Report, Bots account for 61.5% and humans account for only 38.5% of the total web traffic today. So effectively over 60 per cent of the advertising budgets are being wasted on non-humans," says Amit Mittal, CEO, Simpli5d.

"This is where Simpli5d Technologies comes into picture - it offers a device and format agnostic platform to the advertisers that guarantees attention of the end user and filter against bots. Security against bots + Guaranteed attention + Reach with right targeting = High Brand recall + ROI." he said.

Simpli5d Technologies was started by Amit Mittal and Sidharth Oswal in 2012. Amit is an alumnus of IIM-Lucknow and prior to Simpli5d, had been working in the Media sector for the last 7 years. Sidharth, MBA from Fore School of Management has been with the banking sector for close to 7 years spearheading sales of Technology enabled solutions for various Banks like Yes Bank, ICICI and Kotak.

Sidharth says "We are currently working with more than 300 publishers and more than 70 national and global advertisers which includebrands like Visa, Lufthansa, P&G, Cadbury, Axis Bank, Idea Mobile and Samsung. As would be the case for any new concept, we did face some initial resistance but have gone past that stage and are gaining fast traction. Advertisers are loving the response from our platform and more and more publishers are joining us for better security, better user experience and new stream of revenues."

Girish Shivani, Executive Director and Fund Manager, YourNest said, "The team has demonstrated impeccable execution in the high growth segment of mobile and internet thereby making digital platforms truly relevant for brands. The customer involvement with the Video Captcha and allied offerings ensures total brand recall and disproportaionate return on digital spends. The monetisation model within mobile apps has the potential of revolutionizing the way this market operates."

Please add your comment

Rating
Not readable? Change text.
Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Other NEWS

Delhi based startup i2e1 raises $5,00,000

Delhi based startup i2e1 raises $5,...

December 10, 2015

Delhi-based i2e1, a smart network player platform which aims to provide low-cost and free internet to consumers and actionable ana....

Cab aggregators collaborate with state governments to boost entrepreneurship

Cab aggregators collaborate with st...

November 06, 2015

Ola and Uber, cab aggregators have signed agreements with Rajasthan government for skill development and creation of entrepreneuri....

Phase II of startup incubator T-Hub to be operational soon

Phase II of startup incubator T-Hub...

November 04, 2015

Telangana government is planning to expand T-Hub, its ambitious incubator programme, in its second phase with about Rs 150 crore i....

Sabse Technologies receives investment from Ratan Tata

Sabse Technologies receives investm...

November 04, 2015

Global telecom carrier, Sabse Technologies Inc, started by Hotmail Founder Sabeer Bhatia today announced that Tata Sons' Chairman ....

Mobile startup BlackNGreen seeks international expansion

Mobile startup BlackNGreen seeks in...

November 02, 2015

Buoyed by a strong demand for value added services, mobile startup BlackNGreen is eyeing revenue of Rs 350 crore in the next one y....

Startups seek better future under Hay Group's programme

Startups seek better future under H...

October 30, 2015

Global management consultancy, Hay Group will help 100 selected entrepreneurs transform their startups into successful companies o....

Quintype raises USD 3.25 million for product enhancement

Quintype raises USD 3.25 million fo...

October 27, 2015

Quintype, a data-driven publishing company raised USD 3.25 million to enhance product and business development. ....

Hospitality aggregator startup Qik Stay raises $250K

Hospitality aggregator startup Qik ...

October 27, 2015

Delhi-based Qik Stay, a hotel branding and aggregator startup, has raised $250K in seed round of funding from venture capital firm....

Milk Mantra targets a turnover of Rs 150 crore this fiscal

Milk Mantra targets a turnover of R...

October 26, 2015

Odisha-based startup dairy firm, Milk Mantra is targeting a turnover of Rs 150 crore this fiscal.....

Vista Rooms creates app on Instagram, targets tier II & III cities

Vista Rooms creates app on Instagra...

October 23, 2015

Mumbai-based online budget accommodation aggregator, Vista Rooms has created an app-like experience on Instagram where travellers ....

Jiyo Natural receives funding from Indian Angel Network

Jiyo Natural receives funding from ...

October 23, 2015

Indian Angel Network (IAN) has invested an undisclosed amount in Bengaluru-based consumer health food startup, Jiyo Natural.....

​​Vodoo raises USD 1 million from SAIF Partners

​​Vodoo raises USD 1 mi...

October 15, 2015

Deals and price comparison application, Vodoo has raised USD 1 million (around Rs 65 lakh) from SAIF Partners in a seed funding ro....

IBM launches public data centre in Chennai, partners with Nasscom to boost start ups

IBM launches public data centre in ...

October 15, 2015

Technology giant, IBM today launched public data centre in Chennai to tap into growing demand from financial services and governme....

For Nasscom, PPP will boost startups in India

For Nasscom, PPP will boost startup...

October 14, 2015

In the wake of some reservations over the central government creating startup funds, Nasscom's "10,000 startups" Vice President, R....

WalmartLabs to seek partnership with Indian startups

WalmartLabs to seek partnership wit...

October 14, 2015

WalmartLabs, the digital arm of US-based retailing major Walmart Stores, is scouting for startups in India for partnership and wor....