Video Analytics Startup Vidooly raises fund from Bessemer Venture Partners

Online video analytics start-up Vidooly has announced that it has secured funding from Silicon Valley based investor, Bessemer Venture Partners (BVP).

Vidooly will direct the funding towards product development and enhancement, team expansion and client acquisition efforts. Vidooly was launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia.

Vidooly is a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube. It does this through its software suite that offers advanced features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behaviour analysis and influencers collaboration, to name a few.

Since it’s beta launch in November 2014, Vidooly has added 2000 plus individual YouTube channels such as Bollywood Hungama, Glamrs, appuseries, India Food Network and six MCNs, across the globe to their list of customers using their dashboard; nearly 120K videos are uploaded every month through Vidooly’s network while it’s big data engine analyses 500 million plus monthly videos through its platform.

Aakash Goel from Bessemer Partner Ventures said, “Video consumption globally is a megatrend and comprises an estimated 60 per cent plus of all data traffic on the web. We are excited to partner with Subrat, Nishant and Ajay early in their journey of creating a video analytics product which will help further expand the video ecosystem by giving intelligent and actionable insights to creators, MCNs and Brands. Vidooly is BVP’s second investment in the Video platform/tooling space globally after VidYard, a video marketing and sales enablement platform.”

“YouTube is the second largest search engine in the world, next only to Google. More than 300 hours of video is being uploaded on YouTube every minute, out of which 90 per cent of the videos generate less than 10,000 views in the first one-month.

Currently, content creators are putting a lot of efforts to create good quality content, but the problem is that they find it difficult in targeting the right kind of audience to watch their content. This is where we step in”, said Subrat Kar, CEO & Co-founder of Vidooly.

“We started from India and now are focusing on the Middle East and south-east Asia as part of our expansion because of the growing content consumption in these regions”. said Nishant Radia, CMO & Co-founder of Vidooly.

“Crunching data is one thing, but building a layer of technology on top of it to give intelligent insights is where the fun begins; and this is where Vidooly starts generating value for the eco-system”, said Ajay Mishra, CTO & Co-founder of Vidooly.

“Video and big data analytics has always been one of the interest areas for TLabs, when we met Vidooly’s team we knew that they are onto something that is a big pain point for video creators, publishers and MCNs. This got validated from the fact that the customers started signing in for them as soon as the first version was launched and even the VCs started showing interest. To date they still remain the first TLabs Company that got a commitment on the demo day”, said Abhishek Gupta, Head of Accelerator, TLabs.
With rapidly growing smartphone and Internet penetration, India has become a large market for video consumption. Internet video traffic in India is expected to grow nine-fold between 2013 and 2018, according to Cisco's Visual Networking Index (VNI). Internet video traffic will reach 2.2 exabytes per month in 2018 or 72 per cent of all Internet traffic in India, according to the Cisco report.