The deal would see Twitter end up paying $30 million-$40 million to buy the start-up.
Twitter is in talks to acquire mobile technology services start-up ZipDial, an effective marketing platform for emerging markets, according to a TechCrunch report.
The deal would see Twitter end up paying $30 million-$40 million to buy the start-up. Sources said that the deal is yet to be closed.
ZipDial was founded in the year 2010 by Valerie Rozycki Wagoner, Sanjay Swamy and Amiya Pathak. Valerie’s career spans the US and Asia, including companies like eBay, Ning (acquired by Glam), and SayNow (acquired by Google).
Pathak built the first version of the ZipDial platform single-handedly. Previously, he built tech platforms for companies such as Ketera and Zapak (acquired by Reliance), where he served as the Director of Platform Engineering. Sanjay is the ideal mentor to push ZipDial toward realising its potential. He is currently a partner at AngelPrime where he invests in and builds startups.
ZipDial has helped verify over 1 million mobile numbers, saving hundreds of dollars and man-hours for clients. It tracks every interaction for app promotion and downloads through extended campaign features.
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