2015-06-04

Tata Sons\' Chairman Emeritus Ratan Tata invests in women\'s online apparel brand KAARYAH

KAARYAH is Nidhi\'s brainchild and was born when she figured that something as basic as well fit western wear, for Indian women, was so hard to find.

Tata Sons\' Chairman Emeritus Ratan Tata invests in women\'s online apparel brand KAARYAH

Ratan Tata, Chairman Emeritus of Tata Sons, has invested in technology enabled women's apparel brand KAARYAH for an undiclosed amount. KAARYAH Lifestyle Solutions caters to women's non-casual wear by offering the best possible fit with its 18 sizes. It offers wardrobe solutions that help discover not just the perfect, fit but also what flatters different body types.

KAARYAH is Nidhi Agarwal's brainchild and was born when she figured that something as basic as well fit western wear, for Indian women, was so hard to find. The brand already has a presence across leading online marketplaces and also services through KAARYAH.COM

Agarwal has over 15 years of experience in Strategy, New Technology Marketing and Finance. Before launching her own brand, she was the Director - Strategy at Honeywell India, where she helped build their Space & Missiles business. Prior to that she was a Strategy Consultant at Bain & Co., where she helped draft market entry strategies for consumer goods companies.

Agarwal has even developed and launched India's first m-commerce product at Airtel, where she discovered her interest in Marketing Analytics and Strategy. She is also a certified Chartered Accountant from KPMG and an MBA from the Kellogg School of Management, where she was presented the prestigious Dean's Service Award.

As a corporate woman, with a busy lifestyle herself, Nidhi understood the importance of well fitted, functional, feminine and fashion-forward western formal wear. There was a large unmet need for these across age groups, no matter what their occupation was. She therefore, focused on bridging the gap between western formals and the Indian silhouette, its perfect fit and a variety to choose from. After 1.5 years of market and product related research focusing on challenges with the current set of options available, she launched KAARYAH in September 2013.

The Indian market for western non-casual wear for women is estimated to be Rs 10,000-15,000 crore and is poised for 2X growth in the next 3-4 years. KAARYAH offers western wear in 18 sizes, compared to a global average of 12-13 sizes. The brand introduces 150 new designs every month; its catalogue of shirts, trousers & skirts for women.

Establishing new benchmarks on fulfilment, KAARYAH believes in a lean inventory system. This model has proven scalability as the brand has serviced order loads of 4X Just-In-Time with up to 60 per cent same day fulfilment. 

Related opportunities
  • Others Food Service
    People are our North Star. We aim to treat our..
    Locations looking for expansion Maharashtra
    Establishment year 2019
    Franchising Launch Date 2022
    Investment size Rs. 10lakh - 20lakh
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Haveli Maharashtra
  • Preschools
    Snail Tale is the early child hood learning vertical that started..
    Locations looking for expansion Rajasthan
    Establishment year 2016
    Franchising Launch Date 2023
    Investment size Rs. 20lakh - 30lakh
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jodhpur Rajasthan
  • Clinics & Nursing Homes
    India's leading clinical beauty platform which is backed by experts &..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2023
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 750
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Sports Equipment Stores
    Prosports is well known in India for associating with brands..
    Locations looking for expansion Karnataka
    Establishment year 2023
    Franchising Launch Date 2023
    Investment size Rs. 20lakh - 30lakh
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads