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Snapdeal founders Kunal Bahl, Rohit Bansal back Mumbai-based apparel retailer Bewakoof.com

Tags: Bewakoof.com funding, e-commerce, e-retailer, snapdeal, kunal bahl

January 09, 2015 | COMMENTS ( 0 )

Snapdeal founders Kunal Bahl, Rohit Bansal back Mumbai-based apparel retailer Bewakoof.com

Swadha Mishra

Snapdeal founders Kunal Bahl and Rohit Bansal have once again made a personal investment for an undisclosed amount in Mumbai-based online apparel retailer Bewakoof.com. The development was first reported by DealCurry.

The report states further that apart from Kunal Bahl and Rohit Bansal, Nikhil Vora, who currently runs a consumer-centric fund named Sixth Sense Ventures, has also invested in personal capacity.

Sharing the rationale behind investing in Bewakoof.com, Nikhil Vora, Founder & CEO, Sixth Sense Ventures, said, "What enthused me to invest in Bewakoof.com is the ethos and philosophy of creating India's strongest online brand, from founders who clearly seem to have the vision and execution abilities to follow that track. I like the quirkiness and youthfulness of its approach and the ability to move its vertical strength into a horizontal potential. I sense and believe that Bewakoof has almost all the ingredients to be a definitive and a most relevant player in the online e-commerce space." Vora declined to disclose the amount of investment made by him in the e-retailer firm.

Bewakoof.com sells its exclusive creative and funky merchandise through its website and mobile app only. It was founded by two IITians Prabhkiran Singh and Siddharth Munot in April 2012. With the current team size of about 100 people, the company claims to be growing and profitable. The company also has associations with bollywood for merchandise and was associated with movies like Gunday, Bewakoofiyaan, Ganga of Wasseypur, Boss and Sholay among others. Bewakoof.com offers over 500 styles across various categories and has over 1 million fans on its official facebook page.

Snapdeal founders have also invested in a host of startups including online gifting recommendation platform Wishpicker.com, travel portal Tripoto, food ordering app Tiny Owl, marketplace for event planners and entertainers Gigstart, taxi aggregator Ola Cabs and property listing portal Housing.com among others

Snapdeal has recently raised around $627 million from Japan's Softbank.

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