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Snapdeal forays into real estate category with Tata Value Homes

Tags: snapdeal, e-commerce, real estate industry, tata value homes, tata housing, kunal bahl, sme, msme

August 26, 2014 | COMMENTS ( 0 )

Snapdeal forays into real estate category with Tata Value Homes

Snapdeal and Tata Value Homes have entered into a strategic and exclusive partnership to sell apartments by the real estate major on its site. Together, the brands will work towards revolutionizing the real estate sector in India.

 

As part of this partnership, Snapdeal and Tata Value Homes will together offer online booking of all Tata Value Homes projects on the website. Now, the over 25 million Snapdeal members will be able to book home online by just paying Rs 30,000. For the launch period, Tata Value Homes will also offer an exclusive benefit for a limited period to customers who book through Snapdeal. Under this, each customer will get Rs 10,000 per month for a year on booking any of the Tata Value Homes property on Snapdeal. Bookings will open on August 28.

 

Talking about the new partnership, “Kunal Bahl, CEO & Co-Founder, Snapdeal said,”Our vision is to create life-changing experiences for both our buyers and sellers. Buying a home is one of the most important and life-changing events on our lives. We have partnered with Tata Value Homes as it stands out in the industry with quality construction, ethical and transparent business practices. We have changed the way customers shop, we intent to change the way they buy their homes.”

 

Brotin Banerjee, MD & CEO, Tata Housing and Tata Value Homes said,”Today, India is increasingly buying on online space. We have seen that 70 per cent of our consumers come from the online medium. We strongly believe that India is ready to buy homes online and hence a partnership with Snapdeal will help us revolutionize the industry. Snapdeal will help us reach out to a larger audience base, making home buying a click away.” 

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