SaaS start-up Whatfix raises Rs 5.5 crore from Helion Venture Partners

Helion Venture Partners, the multi-stage India focused venture fund, today announced their investment in the enterprise software firm, Whatfix, a SaaS platform that allows users and businesses to create interactive help guides on websites. Whatfix has raised Rs 5.5 crore seed stage funding led by Helion.

Powerhouse Ventures, GSF and Angel Investors from the Silicon Valley have also participated in this round. The funding will be used to strengthen technology, and to scale sales and marketing effort. Alok Goyal, Partner, Helion and Vispi Daver, ex-Partner, Sierra Ventures will be joining the Whatfix board.

Founded by Khadim Batti and Vara Kumar in April 2013, Whatfix’s patent pending technology platform allows businesses and individuals to create support FAQs, training material and interactive tutorials, which can be integrated with ease across all user touch-points inside web applications. The platform is divided into Enterprise and Community model, giving businesses and individual users alike, access to its powerful web suite.

Whatfix aims to solve three critical needs of a business: onboard users seamlessly to increase conversions and engagement, provide better support to reduce churn, and effective training for employees & customers.

Within a short span of two years, Whatfix has been able to help companies like Flipkart, Versature, D’Angers University, MaxWell Health, Gaadi.com and GreyTip, develop interactive guides. Startups, trainers, bloggers and working professionals have also benefited by using and creating flows on Whatfix community.

“There is a large business opportunity for a product like Whatfix, globally," says, Khadim Batti, Co-founder, Whatfix, “We are trying to disrupt the traditional way of documenting, delivering and consumption of product help & trainings. Today, people are looking for quick tips and directions and do not want to dedicate long hours in reading manuals or sit through trainings to understand a business. Whatfix’s platform is addressing this need by helping businesses and individuals to create interactive guides that enable the self-learning capability of web-based products & applications. We are thrilled to have Helion on board, the fund’s track record of backing some of the best technology companies coming out of India, their significant knowhow of the enterprise software segment combined with Alok’s personal expertise will help us scale and accelerate growth.”

Currently, companies across sectors like telecom, banks, IT and retail are investing large amount of capital and time in creating training modules for employees and setting up support team for hand-holding users. Through Whatfix these companies can reduce support queries, improve user engagement and increase training effectiveness.  The guides created using Whatfix provides interactive step-by-step guidance inside applications and can also be embedded as slideshows, articles and videos.

Helion has previously invested in enterprise software companies like Seclore and Linguanext. For Helion, the investment in Whatfix is consistent with its philosophy of backing world-class technology businesses coming out of India.

Speaking about the investment, Alok Goyal of Helion says, “The enterprise tech startup space in India is truly coming of age, with products addressing both the global and the domestic markets. The need for higher flexibility and faster time to value has led to viewing rapid adoption of SaaS applications. We were impressed by Whatfix’s unique product, which has applicability for a very wide range of web applications. The team has demonstrated the ability to sell technology to enterprises of varying sizes, remotely, making the business very valuable. We are excited to collaborate with Whatfix and support them as they work to build a great company in an exciting category.”

Whatfix is a Global company based out of Bangalore with customers and users across industries and verticals. Whatfix was the winner of ‘Best Startup’ award at Dreamplus Alliance, a conference held in Seoul, initiated by Korean business conglomerate Hanwha Group.