Pepperfry.com will increase its LMD (Last Mile Delivery) to 275 vehicles and directly reach to 400 towns and cities by 2015.
By Aparajita Choudhury
Online furniture, home and living marketplace, Pepperfry.com has said that it plans to open 15 experience centres (offline stores) in key cities. The company believes that this move would help them break barriers of shopping for high-value items like furniture online.
Ashish Shah, COO and founder, Pepperfry.com, told Entrepreneur India, “We are looking at setting up these centres near upscale residential areas, where the rentals are comparatively lower than high-street locations. Thus, for Pepperfry these will act as a sustainable model to drive traffic to the website and eventually translate into online sales.”
“During the next 12 months, we are also planning to roll-out 3 to 4 large integrated marketing campaigns with each campaign addressing specific aspects of furniture buying along areas of service, value and providing variety and choices. These campaigns will multiply our brand reach and build confidence in the minds of our prospective customers,” he added further.
Established in January 2012, Pepperfry.com offers its customers a wide selection of reasonably priced furniture and home merchandise. Today, Pepperfry.com is India’s largest online furniture and home products marketplace and is known for its differentiated product range offering more than 75,000 products across categories like furniture, home decor, kitchen & dining, etc.
As a part of its expansion plans, Shah further said that with a current workforce base of 350, it aims to take it up to 750 by next year. In addition, Pepperfry.com will increase its LMD (Last Mile Delivery) to 275 vehicles and directly reach to 400 towns and cities by 2015.
“We are building the largest logistics company in the country to service our products and will be investing in building our LMD services,” said Shah.
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