Welcome Guest

Businessex.Com
Home News OLX.in's Initiative 'Every Mother Counts' bags the Public Relations Abby Award at Goafest 2014 for Value 360 Communications

OLX.in's Initiative 'Every Mother Counts' bags the Public Relations Abby Award at Goafest 2014 for Value 360 Communications

Tags: Public Relations Abby Award, Value 360 Communications, Public Relations Consultancy, OLX.in, Every Mother Counts, PR strategy, Goafest 2014, Sharmila Tagore

June 18, 2014 | COMMENTS ( 5 )

OLX.in\'s Initiative \'Every Mother Counts\' bags the Public Relations Abby Award at Goafest 2014 for Value 360 Communications

Value 360 Communications, a Public Relations Consultancy, has been felicitated with the Public Relations Abby Award for OLX.in’s 2013 Mother’s Day initiative, ‘Every Mother Counts’. The multi-media integrated initiative was conceived and implemented by various partners of OLX.in, India’s number one marketplace, with Value 360 Communications driving the PR strategy and dissemination as the company’s communication partner.

 

‘Every Mother Counts’ was aimed at creating awareness about the value of used goods, and became highly successful because of its strong underlying social message. The goods collected as part of the initiative were  gifted to underprivileged mothers at an event graced by veteran actor Sharmila Tagore.

 

The Bronze metal at Goafest 2014 recognised the tremendous response the initiative received across digital, print, and electronic media in effectively reaching out to the economically underprivileged sections of society. It was presented on the third and final day of the Goafest 2014 - held from 29th-31st May, 2014 - at The Grand Hyatt, Bambolim, North Goa.

 

 The initiative spun around the idea of celebrating motherhood among those who are often neglected in society, and resonated strongly with people from different parts of the country.  ‘Every Mother Counts’ asked donors to give away goods that they do not use  to designated collection centres set up  at public places in the four cities of Delhi, Mumbai, Kolkata, and Bangalore.

 

Amarjit Batra, CEO, OLX.in  said, ‘“Every Mother Counts’ has been a path breaking initiative for us in terms of its reach and desired impact. Around 600 donors participated in the initiative with 3,000 gifts, which were then distributed among slum children in 40 slum areas in these cities. The gifts were received by several underprivileged mothers that made them feel cherished and honoured through this gesture. We were extremely pleased with the heartwarming response the initiative received. ‘Every Mother Counts’ was led by Value 360 Communications on the PR front and it succinctly and convincingly spread the message of how surplus goods can come to better use when  they reach the right hands.”

 

 

Acknowledging this honour, a visibly proud Kunal Kishore Sinha, Founder-Director, Value 360 Communications, said, “When we were brainstorming to conceptualise this winning initiative, our intention was to clearly inspire mass consciousness. We were committed in ensuring maximum voluntary participation from donors while staying true to our client OLX.in’s motive of putting second hand goods to meaningful use. ’Every Mother Counts’ seamlessly translated this idea into a thought-provoking and touching initiative which scored on all fronts- garnering mass appeal, awakening public consciousness towards a significant but overlooked section of society as well as creating a distinct buzz in the media.”

 

“As a communications partner to top notch brands, we look forward to contributing with such value-based initiatives that help them break out of the clutter and foster their unique market identity. Incisive, intrusive and persuasive ideas will always strike a chord with a clearly-defined target audience and that is what we bring to the table,” he added.

Please add your comment

Free 3.0 V4 Gray Green Womens Absolutely Authentic

March 12, 2015 at 1:49 am

Howdy! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your blog posts. Can you suggest any other blogs/websites/forums that cover the same subjects? Thanks!

Reply  |  

air max junior 2013

January 07, 2015 at 7:12 am

I know this if off topic but I\'m looking into starting my own weblog and was curious what all is required to get setup? I\'m assuming having a blog like yours would cost a pretty penny? I\'m not very web savvy so I\'m not 100% certain. Any suggestions or advice would be greatly appreciated. Kudos

Reply  |  

nike tn black and green

January 06, 2015 at 2:04 am

Good day! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I\'m using the same blog platform as yours and I\'m having trouble finding one? Thanks a lot!

Reply  |  

nike air max 90 infrared 2010

January 01, 2015 at 7:17 am

I don\'t know if it\'s just me or if everyone else experiencing problems with your site. It seems like some of the written text on your content are running off the screen. Can someone else please provide feedback and let me know if this is happening to them as well? This could be a problem with my web browser because I\'ve had this happen before. Appreciate it

Reply  |  

nike free tr fit 2 kopen

December 31, 2014 at 6:43 am

Hi there! I know this is kinda off topic but I'd figured I'd ask. Would you be interested in trading links or maybe guest authoring a blog post or vice-versa? My site addresses a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you happen to be interested feel free to shoot me an email. I look forward to hearing from you! Terrific blog by the way!

Reply  |  

Rating
Not readable? Change text.
Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Other NEWS

Delhi based startup i2e1 raises $5,00,000

Delhi based startup i2e1 raises $5,...

December 10, 2015

Delhi-based i2e1, a smart network player platform which aims to provide low-cost and free internet to consumers and actionable ana....

Cab aggregators collaborate with state governments to boost entrepreneurship

Cab aggregators collaborate with st...

November 06, 2015

Ola and Uber, cab aggregators have signed agreements with Rajasthan government for skill development and creation of entrepreneuri....

Phase II of startup incubator T-Hub to be operational soon

Phase II of startup incubator T-Hub...

November 04, 2015

Telangana government is planning to expand T-Hub, its ambitious incubator programme, in its second phase with about Rs 150 crore i....

Sabse Technologies receives investment from Ratan Tata

Sabse Technologies receives investm...

November 04, 2015

Global telecom carrier, Sabse Technologies Inc, started by Hotmail Founder Sabeer Bhatia today announced that Tata Sons' Chairman ....

Mobile startup BlackNGreen seeks international expansion

Mobile startup BlackNGreen seeks in...

November 02, 2015

Buoyed by a strong demand for value added services, mobile startup BlackNGreen is eyeing revenue of Rs 350 crore in the next one y....

Startups seek better future under Hay Group's programme

Startups seek better future under H...

October 30, 2015

Global management consultancy, Hay Group will help 100 selected entrepreneurs transform their startups into successful companies o....

Quintype raises USD 3.25 million for product enhancement

Quintype raises USD 3.25 million fo...

October 27, 2015

Quintype, a data-driven publishing company raised USD 3.25 million to enhance product and business development. ....

Hospitality aggregator startup Qik Stay raises $250K

Hospitality aggregator startup Qik ...

October 27, 2015

Delhi-based Qik Stay, a hotel branding and aggregator startup, has raised $250K in seed round of funding from venture capital firm....

Milk Mantra targets a turnover of Rs 150 crore this fiscal

Milk Mantra targets a turnover of R...

October 26, 2015

Odisha-based startup dairy firm, Milk Mantra is targeting a turnover of Rs 150 crore this fiscal.....

Vista Rooms creates app on Instagram, targets tier II & III cities

Vista Rooms creates app on Instagra...

October 23, 2015

Mumbai-based online budget accommodation aggregator, Vista Rooms has created an app-like experience on Instagram where travellers ....

Jiyo Natural receives funding from Indian Angel Network

Jiyo Natural receives funding from ...

October 23, 2015

Indian Angel Network (IAN) has invested an undisclosed amount in Bengaluru-based consumer health food startup, Jiyo Natural.....

​​Vodoo raises USD 1 million from SAIF Partners

​​Vodoo raises USD 1 mi...

October 15, 2015

Deals and price comparison application, Vodoo has raised USD 1 million (around Rs 65 lakh) from SAIF Partners in a seed funding ro....

IBM launches public data centre in Chennai, partners with Nasscom to boost start ups

IBM launches public data centre in ...

October 15, 2015

Technology giant, IBM today launched public data centre in Chennai to tap into growing demand from financial services and governme....

For Nasscom, PPP will boost startups in India

For Nasscom, PPP will boost startup...

October 14, 2015

In the wake of some reservations over the central government creating startup funds, Nasscom's "10,000 startups" Vice President, R....

WalmartLabs to seek partnership with Indian startups

WalmartLabs to seek partnership wit...

October 14, 2015

WalmartLabs, the digital arm of US-based retailing major Walmart Stores, is scouting for startups in India for partnership and wor....