2015-05-22

NIIT ranks as \'India\'s Most Trusted Training Brand\' for 3rd year in a row

NIIT Limited, a global leader in skills and talent development, has been conferred the 'India's Most Trusted Training Brand' award 2015, by TRA.

NIIT ranks as \'India\'s Most Trusted Training Brand\' for 3rd year in a row

NIIT Limited, a global leader in skills and talent development, has been conferred the 'India's Most Trusted Training Brand' award 2015, by Trust Research Advisory (TRA),  India's foremost data insights company dedicated to understanding, simplifying and researching aspects that makes the intangibles of brands more measureable. NIIT has received the coveted award for the third year in a row.

Established in 1981, to help the nascent IT industry overcome its human resource challenges, NIIT has today grown to be a global leader in skills and talent development. Spread across 40 countries, NIIT has impacted over 33 million learners since inception. A pioneer and trend-setter in IT education in India, NIIT has kept pace with the market by providing a range of innovative solutions to address the manpower needs for the emerging knowledge economy.

Speaking on the occasion, Rahul Patwardhan, CEO Designate, NIIT, said, " This is a recognition of our efforts to constantly innovate by introducing a diverse range of learning and talent development programs to millions of individual and corporate learners in areas including Banking, Finance & Insurance, Soft Skills, Business Process Excellence, Retail Sales Enablement, Management Education, Multi-Sectoral Vocational Skills, Digital Media Marketing, and new-age IT. With innovation at the core of education delivery, instructional pedagogy and business models, NIIT will continue to play a pioneering role in the training space."

The research carried by Trust Research Advisory (TRA) was conducted across 16 Indian cities that covered over 5 million data points across 19,000 unique brands. The report measured consumers' trust and brand insights by measuring variables that influence consumer behavior.

Elaborating on the recognition, Sachin Bhosle, Research Head, Brand Trust Report, said, "Given the intense competition in every field, education training brands have become essential in the Indian context where individuals are striving to be the best and are relying on brands such as NIIT. Brand NIIT, which provides multi-disciplinary learning management and training delivery solutions to corporations, institutions and individuals, has since its inception holistically addressed the deficit in this field and thus by maintaining its standards, has over the years gained immense trust. The Brand has appeared in the Brand Trust Report, India study 2015 and is the most trusted in the category of training."

Trust Research Advisory, a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA has been publishing India's Most Trusted Brands in 'The Brand Trust Report, India Study' for the last four years consecutively.

In the last decade, NIIT diversified beyond IT training by entering into partnership with domain experts in growing industry verticals. These included alliances with ICICI for developing trained manpower for Banking & Financial Services sector through its IFBI initiative; and with Genpact for BPM training. Similarly, it has joined hands with leading B-Schools like IIMs for its NIIT Imperia venture, aimed at working professionals. In the corporate front, NIIT offers best-in-class Managed Training Services that enable clients to reduce cost, embrace change and drive real quantifiable business impact. In the schools space, NIIT's technology based learning solutions aim to make the vital process of teaching and learning simpler, thus bringing joy back into learning.

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