Ivy Cap Ventures-backed lingerie brand Clovia strengthens management; appoints CEO and CTO

Clovia, a leading lingerie and sleepwear brand in India, and previously known as Cloe, has announced a new leadership team that will lead the company into its next stage of hyper growth. Pankaj Vermani joins Clovia as its Chief Executive Officer and Aditya Chaturvedi joins as its Chief Technology Officer. Clovia's current CEO & Founder, Neha Kant will continue to sit on the company's board and take on the role of Chief Revenue Officer. She will be responsible for driving the company's sales and operations across channels and geographies.

In his role as CEO, Pankaj will overview the strategic direction, product innovation and expansion of Clovia. He will lead the company's effort to aggressively grow in local & overseas markets. A graduate from the Indian Institute of Technology, Delhi, Pankaj is a serial entrepreneur and in the past has co-founded and grown companies that have gone through successful acquisitions and featured in multiple global forums including Red Herring Asia 100. In his previous role, he was heading the Incubator/Company-Builder Mountain Apollo India, that incubated Clovia a couple of years ago. He has been closely involved with the business since its inception.

Aditya in his role will be responsible to strategically grow and manage the technology support systems as the company scales its operations and increases its head count. He will oversee the delivery of an excellent customer experience on the Clovia website and other social platforms and will be responsible for all organization wide tech and reporting systems, processes and warehouse system integrations and automation. Aditya is a startup specialist with consistent track record of setting up and growing business operations. He has been part of core teams of multiple startups like hCentive, GlobalLogic & 3CLogic and helped them grow many-fold. Aditya is graduate from HBTI Kanpur and post graduate from Sunstone Business School.

"We have seen unprecedented growth in the lingerie and sleepwear segment in the last couple of years. Our brand that is focused solely on fashionable innerwear has been growing at almost 100% every quarter, over the last year", said Neha Kant, Founder of Clovia. "I am thrilled with the new additions to our C-suite. With Pankaj and Aditya focused on growing our brand and perfecting our core product offerings while delivering on an exceptional customer experience, we're reaffirming our commitment to building the world's #1 lingerie and sleepwear brand in India," she added.

Backed by Ivy Cap Ventures, Zurich-based Mountain Partners AG and a group of private investors, the company designs, manufactures and distributes premium fashion lingerie, innerwear, nightwear and shapewear, both via offline and online mode. Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours.