Marking its territory in the battle to woo emerging ventures, IBM has launched BlueMix in India, a free platform for start-ups to develop and host mobile applications within minutes.
Marking its territory in the battle to woo emerging ventures, IBM has launched BlueMix in India, a free platform for start-ups to develop and host mobile applications within minutes.
IBM's BlueMix will add to the already growing ecosystem of platforms like Microsoft's Azure, Google's App Engine, Citrix's XenApp environment, Salesforce's Heroku and Amazon's Elastic BeanStalk, all of which are being pushed by corporations through their start-up accelerators and entrepreneurship programs to Indian developers.
Businesses of all sizes – from start-ups to large enterprises are rapidly adopting IBM Bluemix to develop software in the cloud with greater speed, security and quality. IBM also announced additional services on Bluemix, which will move from beta testing and into production later this month.
Bluemix, IBM’s open cloud platform, is based on an open standards foundation, Cloud Foundry, and provides developers access to IBM’s software for integration, security, transactions and other key functions, as well as software from business partners. As a result, it can help developers connect two broad categories of systems in a cloud environment: systems of record, such as core banking and accounting systems, and systems of engagement, such as mobile, situational and social apps.
Bluemix, IBM’s Platform-as-a-Service, offers cloud-based “DevOps” services which enable developers to rapidly develop and deliver projects faster and more efficiently. The Big Blue plans to play it big in the growing start-up ecosystem of India this year, by entering into business partnerships with local accelerators and start-ups.
"To survive long, you have to think like a start-up. We have one goal as a company - To live forever," said Mauricio Sucasas, Asia Pacific Lead, IBM's Global Entrepreneur Program. From this year, IBM will start partnering with Indian accelerators, such as Kyron, as well as VC funds to identify tech start-ups.
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