Helion Venture pumps $5 million in personalised social shopping app Wooplr

Wooplr, India’s first mobile fashion discovery and personalised social shopping platform, today announced their Series A funding round of $5 million led by Helion Ventures.

The Wooplr app helps people decide what to buy and where to shop based on their interests, location and social circle. It gives the user a personalized feed of curated fashion products. Wooplr’s fast growing community of shoppers of which 80% are women, share fashion inspirations and the latest trends on the go.

The company was founded in 2011 by four former McAfee employees - Arjun Zacharia, Soumen Sarkar, Praveen Rajaretnam and Ankit Sabharwal and is based out of Bangalore.

The funds will primarily be used to hire top talent, expand the team and grow the Wooplr community as a whole. This infusion of funds will see Rahul Chandra, Co-Founder and Managing Director, Helion Ventures join Wooplr’s Board of Directors. The Series A financing builds on an exceptional year for Wooplr which saw a rapidly growing roster of clients and market momentum in the fast burgeoning area of m-commerce.

“Wooplr’s offering is well-timed with the rapidly increasing demand for solutions in m-commerce that brings together both, online and offline retailers on a common platform,” said Rahul Chandra, Co-Founder and Managing Director, Helion Ventures.  “We believe the market will continue to see a shift towards m-commerce. Wooplr is a powerful solution for the industry and we are excited to collaborate with and support them as they work to build a great company in an exciting category” he added.

Commenting on the funding, Arjun Zacharia, CEO said, “Wooplr has just scratched the surface of the potential that m-commerce has to offer in India to both consumers and merchants. The financial support and domain expertise of Helion Ventures and our angel investors will help us execute our vision even more rapidly and with focus.”

The company previously raised $225,000 from a group of angel investors including Rahul Khanna, Sunil Kalra, Vivek Pandit and Jaspreet Bindra. The Wooplr mobile app was released in December, 2013 and is currently available for Android, iOS and the mobile web.