2010-10-05

Google targets SMEs

The global Internet search giant Google is now aggressively trying to reach out to the small and medium enterprise (SME) sector for online advertising.

Google targets SMEs

The global Internet search giant Google is now aggressively trying to reach out to the small and medium enterprise (SME) sector for online advertising.

 

With an estimated 35 million SMEs in the country and around 200,000 with online presence they can be a huge market for Google Adwords. With limited budget at their disposal for advertising, Adword can give SMEs cheap platform to extend their footprint and that too, with a quick and measurable return on investment (ROI).

 

At present, there is one call centre where a thousand small and medium-sized firms from 250 Indian cities and towns call in every day to understand how the 'Adwords' service can help market themselves on the web.

 

Google has also been organising informative workshops and seminars across regions to assist SMEs in leveraging on the rapidly growing advertising medium. They have also tied up with NIIT for an advanced online advertising programme to help entrepreneurs and agency executives enhance their skills.

Related opportunities
  • Others Entertainment & Leisure
    Join our next-gen metaverse revolution with Virtual reality cricket. Our flagship..
    Locations looking for expansion Tamil nadu
    Establishment year 2023
    Franchising Launch Date 2023
    Investment size Rs. 2lakh - 5lakh
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Casual Dine Restaurants
    Meat & Eat Family Restaurant (Countfoodis Pvt Ltd) is started..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 10lakh - 20lakh
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Online Travel Services
    India’s largest and only fully-integrated Travel Solutions brand. Offers a..
    Locations looking for expansion Maharashtra
    Establishment year 1951
    Franchising Launch Date 2023
    Investment size Rs. 10lakh - 20lakh
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Furniture/Home Decor & Furnishing
    We started our Journey in 2022 with a vision to..
    Locations looking for expansion Maharashtra
    Establishment year 2022
    Franchising Launch Date 2023
    Investment size Rs. 30lakh - 50lakh
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads