The programme is likely to be conducted in 50 more cities in 2015 but Bangalore will be the key focus.
Google has launched its first of four start-up mentorship programme Launchpad in India to empower Indian start-ups, according to a report published by Economic Times.
A set of mentors from Google and other companies will coach start-ups. "This is one of our large scale new programme offering," Sunil Rao, Country Head - Start-up Ecosystem India, Google India told ET.
In India, Google plans to mentor close to 100 companies through Launchpad. The programme is likely to be conducted in 50 more cities in 2015 but Bangalore will be the key focus.
Given the Google's focus on the growing India's digital economy, Launchpad is likely to pick start-ups from the venture arm of Google.
According to the ET report, Google benefits from the growing digital economy, as companies spend on Google to acquire customers. In the year ended March 2014, Google's revenue crossed Rs 3,000 crore, up 47 per cent year-on-year, helped by increasing online advertising spend by e-commerce companies.
"All the "bits and pieces" of Google's startup programmes will be consolidated under the Launchpad. It will be like one offering to the developer from a startup perspective," said Rao.
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