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Flipkart acquires global mobile ad network startup AdIQuity

Tags: e-commerce, Flipkart, mobile, AdIQuity, Institute of Economic Studies

March 09, 2015 | COMMENTS ( 0 )

Flipkart acquires global mobile ad network startup AdIQuity

India's leading e-commerce marketplace Flipkart has acquired Bangalore-based global mobile network AdIQuity for an undisclosed amount to to boost new revenue channels from their mobile inventory.

AdIQuity is a state of the art Mobile Ads optimization platform that generates high monetary returns for publishers through real time optimization applied on global ad inventory sourced from leading ad network partners.

"Flipkart has acquired AdIQuity, a leading mobile ad network company. M&A is a key focus for us this year. And given our concentration on mobile, companies that have made a mark in this space will be on our radar. AdIQuity has a history of mobile innovations, extremely valuable experience in the ad space and a talented tech team - all of which are a great strategic fit for Flipkart," said Flipkart in a statement.

As per the report, AdIQuity will power Flipkart's external marketing, where brands can use Flipkart data on user behavior to target customers on the AdIQuity platform across publishers. Additionally, AdIquity platform will let merchants promote their products on Flipkart.

AdIQuity also facilitates ad agencies, ad networks, DSPs and other media buyers to acquire global quality mobile traffic and to leverage the opportunities presented in the rapidly growing Mobile Ads space.

AdIQuity has more than 15,000 app developers and publishers serves 25 billion ad impressions per month in 200 plus countries. Headquartered at Bangalore, AdIQuity is currently holding offices in six locations- Bangalore, Singapore, Jakarta, Kuala Lumpur, Delhi and Mumbai.

AdIQuity is founded by IIT Delhi alumnus Anurag Dod. After few years of experience at MNCs in the US, Dod decided to turn his entrepreneurial dream into reality and moved to India, and in a brief time span his vision and foresight made AdIQuity a well known mobile ad platform in the mobile ecosystem. He was conferred with the prestigious 'Udyog Rattan Award' presented by Institute of Economic Studies (IES) for his contribution towards economic development of the country.

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