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Digital media start-up DeltaX selected for Google's Blackbox Connect programme

Tags: Deltax, Google, Blackbox Connect, NASSCOM, accelerator

January 15, 2015 | COMMENTS ( 0 )

Digital media start-up DeltaX selected for Google\'s Blackbox Connect programme

Deltax, a pioneer in self-serve digital media platform has been selected for Blackbox Connect powered by Google for Entrepreneurs scheduled for February 9th-20th 2015 in Palo Alto.

Deltax, the company selected from India is part of the 3rd phase shortlist of NASSCOM 10,000 Start-ups, and is part of the $75 billion digital marketing industry. The Deltax platform leverages big data, user behaviour and machine learning algorithms to improve performance across the business funnel. It uses data science to optimize digital marketing spends for agencies and brands.

Commenting on the announcement, Rajat Tandon, Senior Director, NASSCOM 10,000 Start-ups, said, "At 10,000 Start-ups one of our goals is to connect our thriving partner network of entrepreneur communities worldwide with one another and with Silicon Valley. A step in that direction was our partnership with Blackbox connect program."

As a global startup accelerator, Blackbox Connect brings founders from top accelerators around the world to take part in a two-week immersive programme, where they live and work at the "Blackbox Mansion" in Silicon Valley, collaborate with like-minded entrepreneurs, investors, experts and executives from the Silicon Valley community. Last year TookiTaki won the 2014 Blackbox Connect, which recently raised $1 million in a seed funding round.

More than 50 brands including Epson, Kabbage, Truste, myFICO, Citibank, Garuda, LG, Zivame and Movistar leverage the services provided by the company. Available in 34 languages, Deltax to run campaigns across Google Adwords, Yahoo-Bing Network, Facebook and other channels.

Blackbox Connect's methods and practices are built to provide entrepreneurs with the opportunity to build scalable and go-to market business ideas. The program concludes with the Startup Showcase on February 20th when the founders have the opportunity to pitch and showcase their product to the pantheon of invitees.

NASSCOM's 10,000 Start-ups program has successfully paved way for 3 inevitable trends that are shaping the Indian economy with the potential to shake things up: digitalization, faster innovation cycles, and the rise of young and ambitious talent. 10,000 Start-ups is a NASSCOM initiative supported by Google for Entrepreneurs, Microsoft Ventures, Verisign, Kotak and Intel.

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