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Cheers Group bags India's Best Start-up Company Award

Tags: cheers group, liquor brand, startup, entrepreneurs, venture capitalists, best startup company award, spiritz magazine, mohan krishna

June 11, 2014 | COMMENTS ( 0 )

Cheers Group bags India\'s Best Start-up Company Award

The Goa based Cheers Group is internationally acclaimed highly innovative beverage alcohol conglomerate having stunning portfolio spread across wine, spirits and Ready-to-Drink (RTD).  The group is manufacturer and exporter of a variety of new age beverages and has presence in India and International markets with its award winning products.

 

The globally known Spiritz magazine has awarded “Cheers Group as India’s Best Start-up Company” in the recently held International level award ceremony in New Delhi.

 

The core of the commercial success of Cheers Group lies in a balanced portfolio of brands in all segments of the market and is quickly building a global reputation through a determined focus on quality.  The group has its own State of the art most modern beverage alcohol manufacturing facility with an ISO 9001-2008 certified unit in Goa and also have bottling tie-ups with a few strategic units across India.

 

Dr Mohan Krishna is the founder of the “Cheers Group” a start-up beverage alcohol company that has emerged out from the scratch. He is a first generation executive turned entrepreneur - without any family business background or a big capital base but has vast experience in the liquor industry.

 

He has been listed in the leading International Liquor magazines as one of the most influential personalities in the Indian Liquor Industry. He along with his wife Anuradha have kick-started their liquor business few years ago successfully and have grown beyond borders. Their son Ashwin who is an engineering graduate from NIT has joined the family business and pledged to take the company to greater heights.

 

Dr Krishna is the “World’s first liquor marketing Doctorate” and recipient of “Alcobev marketing guru” and “Marketing scientist of the millennium” awards.  He has under his belt a MBA in Marketing; MBA in Finance; PhD in Business Management and 28 years of rich & profound liquor experience in sales, marketing and business strategy.

 

He has worked with Arlem Breweries, UB group, Shaw Wallace, and MNCs like SAB-Miller. He has also worked with the team of international consultant Mc Kinsey & Company during his tenure as Head - Strategic Planning with Shaw Wallace group. 

 

Dr. Krishna, has published over 1000 articles on beverage alcohol in various journals & magazines of international repute, as well his interviews appeared in popular Television channels and in various publications. He is an International speaker and was invited as key note speaker at many International conferences including at the World whiskies conference, International beer conference and Global wine summit.

 

The group has pioneered in many fronts in the beverage alcohol business in Spirits and also produces RTD to fill a sector that has the highest growth potential. Additionally, the group is expanding rapidly to manufacture more products that encompass the carbonated, new-age and RTD.

 

The Cheers Group is providing the most innovative and exciting beverage alcohol products of premium quality at a “value for money” proposition and at the “world’s most reasonable price-point”.

 

The Cheers Group has a strong track record of building premium brands and has high ambitions to be in the big league with a position to offer its customers the most desired portfolio of authentic brands.  Royal Legend Reserve Whisky, one among the group’s products has already won recognition by way of a Silver Medal in the United States of America for “Packaging Excellence”.  And, the journey begins with global footprints.

 

Few international financial investors, venture capitalists and corporate houses are looking at picking up stake in this successful company with impressive portfolio of brands which is set become a mega blue-chip company in the near future.

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