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From reel to real world!

“In a market like India you have to give good quality at a very reasonable price,” avers Amit Agarwal, CEO, Adarsh Telemedia Pvt. Ltd whose expertise lies in Digital Film making besides specializing in creative productions and post production work such as

Tags: media service

BY Seema Seth | March 09, 2011 | COMMENTS ( 1 ) |

From reel to real world!
Amit Agarwal CEO, Adarsh Telemedia Pvt. Ltd.

“In a market like India you have to give good quality at a very reasonable price,” avers Amit Agarwal, CEO, Adarsh Telemedia Pvt. Ltd whose expertise lies in Digital Film making besides specializing in creative productions and post production work such as television serials, telefilms, animation films & series, music videos, documentaries, corporate films and ad-films.

 

Seema Seth(SS): Tell us about your company?

 Amit Agarwal(AA): Adarsh Telemedia Pvt. Ltd. is a one-stop creative shop for all production & post production needs. The New Media Technology Production & Post Production Digital Studio has, till date, executed innumerable creative productions and post production works such as television serials, telefilms, animation films & series, music videos, documentaries, corporate films and ad-films. The company boasts of a team of professionals who are engaged in the trade for over a decade now with a commitment towards excellence, at all times. The company is also equipped with all sorts of in house technical support by qualified technicians and the latest equipment in cinematography, editing and animation & graphics.

 

We expertise in DIGITAL FILM MAKING and provide complete work flow management for cameras like ARRI Alexa, RED, Viper, Cinealta,  Varicam and formats like Film, HD, SD and DV . The studio provides you with every service you need at the production stage and thereafter at the post production stage of a digital film.

 

Holding entertainment as its keen interest, Adarsh Telemedia is all set to lighten the world of entertainment now as producers soon. We are ready to take away our success story in a new dimension by stepping into live action as well as animation feature film production in Bengali and Hindi languages.

 

SS: Who are the founders, co founders? What is your designation?

AA: I and my brother Akash Agarwal are the founders of the company. I am working as a CEO and Akash Agarwal as MD.

 

Being an editor and technical expert I mainly handle the studio and production department, whereas Akash looks after the financial and legal aspects. 

 

SS: How did you initially fund your enterprise? What support was extended by your family?

AA: Initial funding was arranged mainly on personal level. Later, as we got positive response things started changing and external funding poured in.

 

It is not our family / ancestral business and family support was really needed and we got the initial push up from them only. My father always believed in me and my brother and so his faith in us and extensive business experience helped us a lot.

 

SS: What challenges did you face initially? How did you  tackle that?

AA: Technology keeps on updating. So, when we started, we wanted to use the latest updated technologies available in this field. Non linear post production was very rare. We had to prove ourselves many times before people trusted us.  New adaptations are always prone to bad and negative rumours but I was very confident about it. Nobody can stop technology and this is the mantra now lot of people know. Till 2 (Two) years back also when we  started with Digital Filmmaking solutions we faced the similar thing but the proportion was lesser than it was 6 years back. So, the change… the mantra is working.  In next 2 (Two) years, I expect almost 95% of regional films productions will convert to digital film productions which 2 years back was 10% and at present it is around 50%.

 

Another problem was low budget or you may say the people always expect and try to get a job done at a very low rate. New technologies are always expensive. Initially it became very difficult to match the rates and expenditures, but again when people start believing and depending on you, they are ready to spend something more and you always have to carry their trust and deliver the best in this competitive market.

 

We tackled the problems by conducting regular demonstrations and free test jobs, by training people and supporting them to work with updated tools/equipments and also by coming up with cost effective techniques and ultimately matching their budgets. 

 

SS: How was the experience of building the first team like? What is the size of your team?

AA: Team building is a bigger job than getting clients. They are your backbone. Initial team building was a big pain as there was lack of proper training institutes for our kind of industry. There was no sign of relevant manpower consultancy companies for our industry.  We had to train people and make them really fit before they could actually deliver. But once your team is ready you become the commander and team gives a lot of confidence. We are around 25 people in both production and post production.

 

SS: What are your marketing and promotion strategy?

AA: Your work markets you. We are hardcore professional and can deliver as per the deadlines given to us. And can work under any kind of pressure including budget constraints, thus half of your marketing is done.  People recognise you with your work quality which we never compromise. Even then, we regularly conduct workshops, seminars and demonstrations.

 

SS: Where do you see yourself 5 years from now?

AA: We are very positive and see ourselves as one of the leaders in technical service for film and television industry in the eastern India.

 

SS: What is the future of this type of business?

AA: Film & Entertainment Industry will survive till the survival of mankind.

 

SS: So, where does the scope end?

AA: It’s all about how you place yourself and how you market your products and services.  Updating your manpower time to time, updating your equipments, selection and adaptation of new technologies is the basic key to survival in the industry like ours. Secondly, in the market like India you have to give good quality at a very reasonable price. Thus, the future is yours.

Please add your comment

abhijit

March 14, 2011 at 10:29 pm

Great going !! Wish you all the very best !! Keep it up!!!

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