Welcome Guest

Businessex.Com

Strict Standards: Only variables should be passed by reference in /home/franchis/public_html/entrepreneur/entrepreneur/templates/InterviewDetail_tpl.php on line 7
Home Interviews Established  Techpreneur  It's hard to change the culture in a large organisation: Dhruv Shringi, Yatra.com

It's hard to change the culture in a large organisation: Dhruv Shringi, Yatra.com

When business grows, assimilating together, both old and new people in a team, becomes challenging, says Shringi.

Tags: Dhruv Shringi, Yatra.com, Kingfisher airlines, Makemytrip, Online travel portals, Salman Khan, Orhanisational change

BY Sandeep Soni | March 17, 2015 | COMMENTS ( 0 ) |

It's hard to change the culture in a large organisation: Dhruv Shringi, Yatra.com
Dhruv Shringi Co-founder & CEO, Yatra.com

When Kingfisher Airlines collapsed in 2012, online travel space saw an abrupt halt to its growth like never before, leading to hundreds of employees’ lay off and huge revenue loss. The incident gave a clear learning to companies like Yatra.com on managing talent in rough weather. Talking to Entrepreneur, Dhruv Shringi, Co-founder and CEO, Yatra.com, shares his views on managing and retaining talent while marching ahead on the growth path.

Any major setback in the business that helped you redefine your HR values?

In 2012 when Kingfisher collapsed, our business and industry went through a tremendous amount of change, and it took us 12 months to come out of that recession. We had to lay off around 600 people from around 1,800.

As the CEO of the company, you sell your dream to the people who join you when your business was in the process to become a strong brand. So when that dream got shattered to a certain extent, going back to the same people and asking them to leave, was very challenging.

But I also realised that if you were honest with people, they would take you on your face value. So we were very upfront with them, we helped them find alternative jobs and gave them due notice period. We also gave preference to them when we started hiring back.

Did you have to pivot from your initial vision?

We didn’t have to pivot but had to change our focus once or twice. Till Kingfisher’s collapse, we were in our comfort zone, so we never paid enough focus on hotels and packages business. However due to the collapse, we lost virtually a third of our revenue overnight and had to refund millions of dollars to our customers for forward booking they had done of Kingfisher. So a large part of our bread and butter evaporated and then we had to quickly scale up another part of the business to drive future growth.

Have you lost your talent to direct competitors?

We haven’t lost talent to our direct competitors. Deep Kalra of MakeMyTrip and I had decided initially that we would respect each other and would not hire each others’ employees. That paid huge dividends for us that otherwise would have been disastrous. However, we lost talent to indirect competition of late particularly to a lot of e-commerce start-ups as our tech talent was in high demand.

How about the cultural change? How do you define brand ownership at Yatra?

Once you become a large organisation, it becomes very hard to change the culture. The kind of culture we had with 100-200 people is not there today with 2,000 people.

We initially outsourced our call centres, but realised our true brand ambassadors were the people who attend customers’ calls not Salman Khan, as their way of taking up queries could make or break the brand. So, we took all our call centres in-house to create a sense of ownership among the staff at that level.

How do you make sure the relation between old and new employees remain in sync?

Over the time when business grows, there comes a scenario where you have both old and new people in the company. Assimilating both together in a team was a challenge for us. Particularly in areas like technology where people you hired initially are from diverse background and jugaadu in nature to solve problems against new people who are increasingly process-oriented and have a good work experience. We were a bit slow to recognise this, which led to a high degree of attrition. Hence we realised the importance of forming cross-functional teams and focusing more on the skills of people instead of their backgrounds.

What should be done to help motivated and well-performing employees grow?

Make sure you have skill enhancement programmes like learning and development programmes particularly for enhancing technical skills and career counselling so that they don’t feel they are competing with the new people without proper tools. We didn’t do that early enough and we faced some backlash for that. However, we introduced those programmes around two years back and it has worked out well. 

Please add your comment

Rating  
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Gain 20x efficiency improvement in recruitment with Hiree!

Manjunath Talwar, Co-founder & CEO & Abhijit Khasnis, Co-founder & COO of Hiree

With the ever increasing roles in work profile every day, one needs to add skills sets in his or her resume. A good placement in a good...

Prep tips for students to lead in tech savvy world

Piyush Agrawal, CEO and Co-Founder, SuperProfs.com

With growing rage of technology among young minds, online education has become a new rage. The tech savvy youth are now relining on...

How Rajan Anandan-backed Gift Cards India is making mark in online gifting sector

Firoz Khan, Co-founder & CEO, Gift Cards India

During Firoz Khan’s stint with Future Group, he saw a lot of gift vouchers being sold online, which ignited the spark in him to...

How Avekshaa Tech managed to clock 3-fold increase in revenue in a year

Rajinder Gandotra, Co-founder and CEO, Avekshaa Technologies

When Rajinder Gandotra, Arun Ramu and Ashutosh Shinde were building the Performance Engineering and Validation business ground up at...

How eMart Solutions is changing the loyalty landscape in India

Aditya Bahmidipaty, co-founder,eMart Solutions

Founded in 2009 by Aditya Bahmidipaty and Srikanth Chunduri, eMart Solutions deal in loyalty services programs in India and is poised to...

Furlenco redefining the furniture rental space in India

Ajith Karimpana, Founder & CEO, Furlenco

Coming from an Investment Banking technology background, Ajith Karimpana left his plush job as Vice President from Goldman Sachs in...

It's DONE! Restaurateurs' hunt for an integrated digital platform comes to an end

Himanshu Khona, Director, DONE Solutions

With over 14 years of experience in technology, latest technological developments and infrastructure set up, Himanshu Khona went on to...

How Swipe Tech's Shripal Gandhi managed to clock Rs 1 bn from just Rs 2 crore

Shripal Gandhi, Founder and CEO, Swipe Technologies

A chemical engineer by education, Shripal Gandhi is one of the many NRIs who have transitioned to India from US (where he led technology...

DesiDime contributes 10-15% traffic to various e-commerce sites

(Standing) Mehul Jobanputra, CEO & Co-founder, DesiDime.com

Jimish Jobanputra, a University of Illinois (Chicago) alumnus, worked in USA for five years until he realised his zeal for...

Hemant Jain brings 'Happy Hours' at your fingertips

Hemant Jain, Co-founder & Director, FNB City Media

Co-founded by Hemant Jain and Raviraj Meena in September 2013, FNB City Media is an early stage startup in the online food, restaurant,...

Dream to establish LateraLogics as the world’s most successful company: CEO S. Arjun

S. Arjun, Founder, LateraLogics

S. Arjun from Chennai is a class 9th student of Velammal Vidhyashram in Surapet. This young boy is the owner of...

Aiming for 100% YoY growth in 2015: RateGain's Bhanu Chopra

Bhanu Chopra, CEO, RateGain

A bootstrapped start-up, RateGain was established 10 years ago with 3 employees on board. RateGain clocked net new sales of $100,000 in...

Haptik: A revolution in the digital space

Aakrit Vaish, CEO, Haptik

Haptik was launched on 31st March, 2014. The application is available on both iOS and Android platforms free of cost. The beauty of...

'We focus on products that can go viral'

Alan D’Souza, Founder, Vavia Technologies

Started from a small hostel dormitory in Bangalore, Alan D’Souza laid the foundation of Vavia technologies on 8th August, 2008....

India to be largest digital education market by 2024: Jayashankar

B.Jayashankar, Director and Co-Founder, KNEWCLEUS

In the education industry in India, the adoption of technology among schools is in a nascent stage. Founded in the year May 2011,...

Aim to bring 1 million SMEs online: Ankit Gupta

Ankit Gupta, Founder & CEO, Webbzer

In a candid interaction with Entrepreneur India, Ankit Gupta, Founder & CEO, Webbzer shares his entrepreneurial journey, unique...

Making Quality Healthcare Accessible and Affordable

Sachin Chaudhary, Founder and CEO, Medical Second Opinion

In an interaction with SMEntrepreneur, Sachin Chaudhary, Founder and CEO, Medical Second Opinion (MSO), shares his views about his...

Enabling SMEs to Go Online Within 24 Hours

Manish Patil, Business Head, Ecommerce24

While talking to SMEntrepreneur, Manish Patil, Business Head, Ecommerce24, talks about his firm and the opportunities in online business...

Serving the 'Value & Budget' Segment

Yogendra Vasupal, CEO and Founder, Stayzilla.com

In an interview with SMEntrepreneur, Yogendra Vasupal, CEO and Founder, Stayzilla.com, discusses his market strategy and expansion...

A One-stop Shop for All Religious Needs

Saumya Vardhan, Founder & CEO, Shubhpuja.com

In an interview with SMEntrepreneur, Saumya Vardhan, Founder & CEO, Shubhpuja.com, shares her venture and entrepreneurial...

Meeting New Heights

Mayank Gupta, Managing Director, Prabhatam Group

What does your company offer? The core activities of the company include air-charter and passenger services for corporates, adventure...

"Our Customised Offering Helps SMEs to Choose What They Want"

V. Sunder, MD and CEO, Ma Foi Connecting Dots Advisory Pvt Ltd

What are your offerings for SMEs? One of our offering 360 SME GrowthConnect is specifically designed to address the SME market. ...

"I Saw the Power of This Space"

Vishal Gupta, Co-Founder and MD, mycity4kids.com

In an interaction with SMEntrepreneur, Vishal Gupta, Co-Founder and MD, mycity4kids.com, talks about how his business idea hooks up other...

"Langoor Gave Me Indian Connection"

Ruchir Punjabi, Founder, Langoor

In an interaction with SMEntrepreneur, he shares about his entrepreneurial journey and future business plans.   When did you...

Breaking the Disability Barrier

Shilpi Kapoor, Founder, BarrierBreak

Shilpi Kapoor, Founder, BarrierBreak, talks about her initiative for differently abled people and building a scalable enterprise in...

Connecting the Online and Offline Worlds

Md Imthiaz, Founder and CEO, Hoppr

What is interesting to see is the manner in which big and small organisations are revamping their strategies, products and processes to...

A Leader in Home Utility Segment

Umang Srivastava, Jt. Managing Director, Casa Brands India Pvt Ltd

In an conversation with SMEntrepreneur, he shares his products’ availability in Indian market and future plans.   Tell...

Shield Yourself From Cellphone Radiation

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd

Neha Kumar, Director, Nesa Radiation Solutions Pvt Ltd, in an interview with SMEntrepreneur elaborates on how she has undertaken a unique...

Mentoring Students To Go Global

Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify

In an interaction with SMEntrepreneur, Rohan Ganeriwala and Adarsh Khandelwal, Co-Founders, Collegify, reveals that they globally connect...

Leasing New Life

Avijit Bansal & Ayesha Chaudhary, Co-Founders, Windmill Health Technologies

Most of the resuscitators used to save babies during birth are difficult for front line health workers to operate. Avijit Bansal and...

Personalise Your Email

Anshul Goyal, CEO, Guava Softs Pvt. Ltd

How is Email.biz different from other mail service providers? Email.biz is a new concept in email services field. There are no other...

Are Small Guys Losing Sight?

Advit Sahdev, CEO, Odigma

Social media marketing has become the buzzword for quite a few SMEs over the years. Some of them have successfully leveraged out of it...

Selling is just a Link Away

Akash Gehani, Co-Founder, Instamojo

The story of four pals – Aditya Sengupta, Akash Gehani, Harshad Sharma and Sampad Swain – gone beyond simple friendship just...

Serving Passengers with Revolutionary Idea

Pushpinder Singh

With so many start-ups rising and failing each day, the one with the simplest of ideas coupled with feasibility to scale rules the...

Route to Success

Arun Athiappan

While travel portals, specifically airline and train ticketing, dominate the online space, online bus ticketing is still in a nascent...

As Quick as Jabong!

Praveen Sinha

Tell us more about Jabong. We started operations in January, 2012. At that time, most of the e-commerce players were focusing on...

Gifting delight, making growth

Avinash Godkhindi

While some entrepreneurs go the creative way, there are others who use creativity to simplify the process. Avinash Godkhindi has made...

Discounts everyday

Amit Naik, Karan Mehrotra & Rashi Choudhary

Their working style echoes volume of their knowledge and experience as they came up with the idea, i.e. offer discount on each and every...

Manage finances on web

VR Govindarajan, Co Founder, Perfios Software Solutions Pvt. Ltd

If money makes the world go round, it is as important to manage it. Perfios shows you the modern way of doing it through web-based...

360 Degree Smart Delight

Arindam Bose, Founder, timtara.com

In this era of etailing, one more joins the bandwagon. Seema Seth gets a lowdown on the business of timtara.com from Arindam Bose, MD and...

Ultimate Software Destination

Vikas Kumar, Founder, 100crores

Realising that software marketing was low in India; Vikas Kumar embarked on a mission to creating visibility for the Indian Software. In...

New angle to record keeping

Sunil Mahajan, CEO and Co-Founder

Sunil Mahajan, Co-Founder & CEO, Kleeto is a true entrepreneur at heart and an innovator in mind. His maiden venture has taken off...

From reel to real world!

Amit Agarwal, CEO, Adarsh Telemedia Pvt. Ltd.

“In a market like India you have to give good quality at a very reasonable price,” avers Amit Agarwal, CEO, Adarsh Telemedia...

In a class of his own!

Deepak Ravindran, Founder, Innoz

At an age when kids are still under the shadow of parents, Deepak Ravindran had already found his own place under the sun. Creating...

Secured Surfing

Guru Dutt, Founder, EasySecured

Easy secured came into being with the mission to provide a secure, hackproof online and internet experience to individuals and companies....

Building technical InCights

Varun Chandra, CEO InCights Mobile Solution Pvt. Ltd

In conversation with Varun Chandra, Co-founder and CEO InCights Mobile Solution Pvt. Ltd, we delve into his entrepreneurial journey and...

May I help you sir, says Bcube IT services Pvt. Ltd

Pramod Saxena, Co-Founder, Bcube IT services Pvt. Ltd.

Bcube IT services Pvt. Ltd. is one of the fastest growing BPO, handling Contact center Management and Customer relationship management...

Customer, the king again!

Umakant Soni, Founder, Vimagino

His business promises to take customer care to the next level, making it simpler so as to enable companies to draw closer to their...

Are you game?

Mohit Sureka, Founder and CEO, Spiel Studios Pvt. Ltd

Mohit Sureka took his passion for games to a new height by establishing a company that develops games for mobiles and other platforms and...

Seek KonsultingIT for your complete IT needs

Tarun Garg, Managing Director, KonsultingIT

Rohit Sood and Tarun Garg, two very motivated engineers believed that quality service at affordable price is what companies around the...

Decoding Takeovers

Pawan Kumar Vijay, Founder, TakeOverCode.com

He realized the power of information technology way back in the 80s. Having started Corporate Professionals a legal and financial...

Event management simplified

Vishwa Vivek, Co-founder, EventNu

Hobby of listing events online turned into a serious affair when people across the country started pouring in the details of their events...

Markman Technologies: An E-Learning Platform

Vishal Bisht, Marksman Technologies, Entrepreneur, E-learning

Vishal Bisht, an aeronautical engineer founded Marksman Technologies that provides a wide range of services in e-Learning applications...