Welcome Guest

Businessex.Com

Strict Standards: Only variables should be passed by reference in /home/franchis/public_html/entrepreneur/entrepreneur/templates/InterviewDetail_tpl.php on line 7
Home Interviews Established  Non Techpreneur  The Educationist

The Educationist

Mr Narayanan, an Alumnus of IIM, Bangalore founded Career Launcher in 1995 and has led its dramatic growth from a one-man startup to one of Asia's foremost education corporate. An eminent personality in the academic circle, he has been the guiding force b

Tags: education business

BY Bhuvnesh Talwar | January 19, 2010 | COMMENTS ( 1 ) |

The Educationist
Mr Satya Narayanan Chairman, Career Launcher Ltd

Mr Narayanan, an Alumnus of IIM, Bangalore founded Career Launcher in 1995 and has led its dramatic growth from a one-man startup to one of Asia's foremost education corporate. An eminent personality in the academic circle, he has been the guiding force behind several pioneering initiatives in the education industry. Mr Satya Narayanan, Chairman, Career Launcher Ltd shares with us, how he did it all and his take on the spirit of entrepreneurship in India.

 

Bhuvnesh Talwar (BT): You have led Career Launcher’s (CL) dramatic growth from a one-man startup to one of Asia's leading education corporate. Share some of your experiences with our readers and how has your leadership style evolved in this process?

 

Mr Satya Narayanan (SN): It has definitely been an experience worth cherishing. And learning is something that has been constant with each experience. What has been very exciting has been how the external environment has changed now and how we have responded to it. This provides a great intellectual stimulus and adds to challenges that are exciting and bring out the best in us. I have always believed that a company is about its people, so my experience at CL in bringing people together, forming teams, creating a sense of bonding and delivering value to the system and society is worthwhile and something to be very proud of. I would say my leadership style is experiential wherein, I learn from, whatever I do, whomsoever I do it with, and how I do it. I believe a great leader is someone who has a great team. We at Career Launcher believe in mentoring, which is something that is reflected in my leadership style too.

 

BT: What is the USP of Career Launcher?

 

SN: The first and foremost would be our mentoring approach to learning. Our mentors are available round the clock to guide these young minds and help them achieve their career dreams. Other factors include our strong academic base and use of cutting edge technology for imparting lessons, testing etc. Our stress on overall personality growth rather than focusing on just cracking the exam is something that helps the students throughout their life.

 

BT: Being in this industry for so long, how do you manage ecstasy and despair of Career Launcher students, which is inevitable?

 

SN: No doubt, both ecstasy and despair are a part of this business. Each case is inevitable and evokes different response from CL. We play the role of a contended and happy mentor when we experience ecstasy. We also advise the students to stay grounded and look at future for next milestones. In the case of despair, we play the role of a guide, showing them that glass is ‘half full’ rather than ‘half empty’. We try to revoke the self-belief and self-motivation, and to accept the present, but concentrate on the future. In either case, we essay the role of the guiding mentor.

 

BT: Career Launcher has always endeavored to prepare students to face any kind of surprises that may spring up. What kind of strategy are you planning to adopt for the online CAT?

 

SN: The first thing that we are trying to put into students’ mind is that there is a substantial change! We have conducted a couple of proctored mock CATs for our students emulating the exact test. They have to book slots of date and time, and take the test in batches. This is the closest they can get to the actual computer based CAT, and that too, four months before the actual exam. That takes due care of the surprise element. Also, to make our students accustomed to the new format, we are shifting substantial part of learning, and testing to computer format.

 

BT: Generally word of mouth and results are the best means of promoting a coaching institute. What are various marketing strategies that Career Launcher adopts and which ones have been most fruitful?

 

SN: At Career Launcher we believe in engaging with our audience, so as to create a long lasting relationship and provide them long-term value. So our major marketing efforts go into engaging with our students, enlightening them through career related seminars, leadership events etc. We tend to get a favorable word of mouth from alumni, who value, our mentoring approach to preparing students for their dream careers. Our results are great year after year, although we do not create a hullabaloo over it!

 

BT: Can you shed some light on other initiatives of Career Launcher like IWSB, Ananda play school, BoP schools, and Indus World School?

 

SN: Years of experience in mentoring and interacting with bright young minds from all over the country lent us a keen insight into nuances of student education. We found that our philosophies of education and learning required a more holistic and structured platform that could best be achieved through mainstream education. Thus, at 'Ananda', our playschools, and 'Indus World School', our K12 schools, we found the freedom to fully explore and implement philosophies such as ‘child centric learning' and 'multiple intelligence' each geared towards tapping into our students' latent potentials. The method of education imparted at our schools is carefully tailored to incorporate varied modes of teaching in order to better communicate with the learning faculties of our students, because at Career Launcher, we appreciate that not only is every child unique, but the manner in which they learn most effectively is also unique to each one of them. In the near future, we have a major expansion plan in place for our chain of schools. Our BoP schools endeavor to provide quality education in rural locations, comparable to the best private schools, in a fraction of the cost.

 

We are shifting from a managerial to an entrepreneurial society, wherein the onus of progress shall lie upon those enterprising young minds of today who possess the requisite talent, zeal and ambition to dream big and achieve even bigger goals. Our business school 'Indus World School of Business' is oriented towards developing and honing precisely such entrepreneurial skills amongst our youth. Through a well structured curriculum, capable and highly motivated faculty, the most modern of infrastructural amenities and a strong financial backing program, we are confident of nurturing and developing the skills of the generation of accomplished entrepreneurs of tomorrow.

 

BT: Future Secure (FS) is a commendable initiative of Career Launcher. What has been the response of students towards this initiative?

 

SN: The FS is a step-by step career planning process designed to effectively address all career challenges for school and college students. It has received a very enthusiastic and favourable response. The classes for the first batch commenced on August 9, 2009. We intend to take the program to various parts of the country, and bring in widespread offerings for younger students as well. The program has allied with innovative startups like edusmith, to offer services across various formats and channels.

 

BT: Do you think the B-Schools today are on the right path in tapping the creative bent of mind of students? What kind of growth opportunities does Career Launcher provide to MBA graduates?

 

SN: We have always believed that B-Schools should create leaders and entrepreneurs instead of mundane managers. It is heartening to know that many other B-Schools now share that philosophy. Our B-School, Indus World School of Business, is built around the same entrepreneurial philosophy. I would also like to point out that it’s a misconception that students from these entrepreneurial driven B-Schools have to start something of their own. They are equally successful as entrepreneurs in various organisations.

 

A substantial number of our employee consists of MBA graduates from major B-schools across India. We provide challenging and growth oriented roles to these young managers. Our core values of openness and risk taking are also something that keep them going.

 

 

Please add your comment

Narendra Pandya

April 25, 2015 at 4:00 pm

Dear S Narayan Read about your impressive details and inspired to have long term strategic alliance to educate and prepare the Y generation for next generation leadership through the road map you have defined.. youa re i the direction to make \"strong india\" Lets assocaite to contribute to the noble cause . if INTERESTED, PLEASE DROP A MAIL ON NRPANDYA@MAIL.COM OR CALL 09377177079 gOOD LUCK AND HAVE GREAT DAY

Reply  |  

Rating  
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Lack of speed, execution is a sure shot killer for start-ups: Livspace's CEO Anuj Srivastava

Anuj Srivastava, CEO, Livspace

Bet it an entrepreneur, early-stage investor or a product manager, Anuj Srivastava does not have to do too many different things to play...

Flintobox: A box full of toys to set your kids' imagination soaring

Arunprasad Durairaj, Co- Founder and CEO, Flintobox

Today’s generation has no time to play. They are burden under the bulky textbooks from the beginning of their school life, leaving...

Edutor is more of a tech company than a content company: Co-founder Ramesh Karra

Ramesh Karra, Co-founder, Edutor Technologies

Edutor Technologies, a next gen EdTech solution, has introduced an Android-based solution on a platform called IGNITOR, which offers...

How Hippocampus is making pre-school education affordable for rural India

Umesh Malhotra, founder CEO, Hippocampus Learning Centres

During the 9 years’ stint at Infosys in US, Umesh Malhotra lived in the Bay Area of California with his wife and five year old son....

Hindustan Wellness: A comprehensive solution for all health and wellness needs

Siddharth Sangwan, Founder, Hindustan Wellness

The concept of a 360-degree preventive healthcare model as a viable business idea had been playing in Siddharth Sangwan’s mind for...

Looking for budget travel? YatraGenie serves as a one-stop-shop for travellers

Renil Komitla, founder, YatraGenie

Armed with an inherent knack for keen observation and market intelligence, Renil Komitla ventured into e-commerce via the launch of...

Govt policies for start-ups are stimulant for better growth: Yogesh Agarwal, Applane Solutions

Yogesh Agarwal, CEO, Applane Solutions

Applane Education is a Cloud ERP that helps educational institutions to automate their processes and thus, enables them to focus on...

How Smartican is changing the landscape of social media

Aastha Almast, Co-founder & CMO, Smartican (2nd from Left)

Founded in January 2013, Smartican is a youth oriented Digital Social Media, Game Development and Entertainment Company. Initially...

Looking for original luxury sedan parts? SparesHub.com ends your search

Tapas Gupta, Co-founder, SparesHub.com

The automobile spare parts replacement market in India is very large, complex and unorganised. The current size of the components...

It's a space age! Startup Dhruva set to privatise India's satellite industry

Sanjay Nekkanti, CEO, Dhruva Space

‘Shoot for the moon. Even if you miss, you will land among the stars.’ – The popular phrase hold true for 25 year old...

QuizWorks' brand PlayDay using gamification to accelerate enterprise growth

Raj Dam, Founder, PlayDay

Do you think playing games at workplace is unproductive? Think again. Nowadays, more businesses are using gamification tools to train...

Agripreneurs in India need long term visibility of fund: Ashutosh K. Sinha, Villfarm

Ashutosh K. Sinha, Co-founder & Director, Villfarm

Agripreneurs in India have the limited ability to invest and scale up their business. Therefore, they need longer term visibility of fund...

Gigstart: Here is your online party organiser

Atit Jain, Co-founder, Gigstart

Gigstart is a marketplace which facilitates quick and transparent connect between entertainers and party planners. It is first of its...

Ecolibrium Energy thrives on more than 100% YoY growth

Chintan Soni, CEO, Ecolibrium Energy

India has perennially been a power starved country with still 400 million of citizens not having access to power. Constant black-outs and...

Why Shrenik Gandhi quit Future Group to start his own venture

Shrenik Gandhi, CEO, White Rivers Digital

White Rivers Digital is India’s one of leading ROI driven digital agency that provides holistic communication strategies to take...

Kapil Agarwal's bootstrapped start-up UrbanHomez looks to clock Rs 5 cr next year

Kapil Agarwal, Founder & CEO, UrbanHomez.com

UrbanHomez is one of India’s largest online portals for Home Renovation, Design and Décor. It makes hassle free connection...

How Rahul Agarwal plans to build Organic Harvest into a Rs 100 cr venture

Rahul Agarwal, CEO, Organic Harvest

The 31-year-old Rahul Agarwal was an integral part of the highflying world of finance until an entrepreneurial bug bit him. Who would...

If you can dream it, you can do it

Saurav Modi, Founder, Just Jute Products

Like many other aspiring students, Saurav Modi, soon after his post graduation from Christ College, Bangalore, chose to pursue his career...

From a Village School Boy to a Serial Entrepreneur

Krishna Srinivasan, Founder & Chairman, Quest Explore Discover (QED)

Being a son of a village school headmaster, Krishna Srinivasan completed his education from a government school in Trichy. He has...

Witnessing 50-60% growth YoY: Saraogi

Vinit Saraogi, Managing Director, TBD Tradelink

The will to run and grow their own business has taken Vinit (Left) and his brother Bipin Saraogi (Right) quite far. From supplying sweets...

A Taxi Network for All India

Anshuman Mihir, Founder & CEO, MyTaxiIndia

Having the largest taxi rental network across India and with presence in more than 100 cities and connectivity with 48...

Toying With Growth

Sharad Venkta, MD & CEO, Toonz Retail India

Sharad Venkta, MD & CEO, Toonz Retail India, shares the growth path, success through franchising model and more in a chat with...

Innovate and Execute to Survive

Rajendra Rao, Founder, U-Wah Solutions & Co-Founder Madea Creative House

In a tete-a-tete with SMEntrepreneur, Rajendra Rao, Founder, U-Wah Solutions and Co-Founder Madea Creative House, shares his story about...

"Current State of This Market is Extremely Promising"

Sanjeev Mahajan, CEO, Enhance Clinics

Tell us about Enhance. What types of services are provided by your clinic?  Enhance is India’s fastest growing chain of...

Including the Financially Excluded

Ashish Ahuja, Vice President, FINO PayTech Ltd

In an interview with SMEntrepreneur, Ashish Ahuja, Vice President, FINO PayTech Ltd, talks about branchless banking services reaching out...

Cashing in on Car-Sharing

Greg Moran, Co-Founder, Zoomcar.in

How this concept of car-sharing rental service came to your mind? We both were big believers in the car-sharing business model that...

Adding Value to Walls

Mihir Mody, Founder and CEO, Adwallz

Wall posts now have a new address. From the over used online space, the brick and mortar counterpart is now an interesting canvas for...

Changing Indian Trading

Rohit Gadia

Rohit Gadia, CEO and Managing Director, CapitalVia Global Research Limited, turned his passion for stock market into his profession. He...

Teaching for understanding

Divesh Bhatija

Imagine being taught by someone who does not have an opinion about how dumb or smart you are. Imagine understanding everything you learn...

Passion is the key to success

Kanwar Singh

What led to the inception of Synergy Motors? Synergy Motors is about providing premium car rental services for customers who want to...

An eye for research

Vishal Oberoi, CEO, Market Xcel

In a chat with us, Vishal Oberoi, CEO, Market Xcel, gives the lowdown on his company that is enagegd in Research so as to give best...

Entrepreneurial touch

Chetan Indap, CEO, Joule Consulting PVt Ltd

Guy Kawasaki, in his book, ‘Rules for Revolutionaries’, had stated that “People who are crazy enough to think that they...

Restaurant for classy marriages

Zuzer Lucknowala, MD, The Wedding Cafe & Lounge

Smitten by the idea of wedding theme based restaurants in the west while globe- trotting, Zuzer Lucknowala decided to introduce his...

Propelling SME Growth

Pooja Kumar, Founder, SME JoinUp

With a strong urge to build something of value for the SME sector, Pooja Kumar created SME JoinUp. We catch up with her to know about her...

Zooming success

Manoj Gursahani , MD< Manoj Gursahani Vamoose.in

The Vamoose.in website is based on an e-commerce platform developed by renowned European technology company 'EL Media Global'. It...

Business of Loyalty and Gift Cards

Nikhi Dhoka, Director, Unit Solutions

If you want a Loyalty Programme and Card System but do not know where to get the technology, Unit Solutions will show you the direction....

Gems of Jewellery Industry

Praveen Goel, CEO, Shree Raj Mahal Jewellers

Praveen Goel, who excelled in gold import and manufacture of loose diamonds, set up his first retail outlet in Karol bagh which in less...

The Forgotten Heros: Vimanika Edutainment Pvt. Ltd.

Karan Vir Arora, Vimanika Comics

Comics are everyone’s favourite but not many think of publishing them. Vimanika Edutainment Pvt Ltd brings out comics about the...

Connecting Farmers to Consumers

Rajiv Kumar Chugh, Founder, 4 Fresh Retail

4 Fresh brings best quality produce directly from the cultivators to the consumers. The company has tied up with around 5000 farmers all...

Transforming Data to Intelligence

Rajesh Varrier, Founder, Activecubes

Activecubes provides analytics services with associated technology solutions, empowering clients to make the best...

Creating Niche Knowledge Solutions

Sumeet Anand, Founder, Kreeo

While Google and Bing rule the world of ‘search’, Kreeo has a further more specialized offering for information...

Stay fit, the Life Mojo way

Namit Nangia, Founder, Life Mojo.

Namit Nangia who was able to reduce his weight successfully thought of sharing the idea with other people, officially. Hence, he came out...

De-Congestion Drive

Abhishek Rajan, Co- Founder, Easy2Commute.com

In their endeavor to de-congest Delhi roads and provide safe carpooling to Delhiites, Abhishek and Ambrish Co-founded Easy2Commute.com a...

Advertising through all possible avenues

Maninder Singh Sethi, Founder, Excelsior Public Relations

Maninder Singh Sethi, the Founder of Excelsior Public Relations always wanted to leverage various mediums to market and advertise a...

Minding others businesses

Hemang Arun Pandeet, MD & CEO of SiddhiVinayak Astrology Services Pvt. Ltd

Astrology as a concept has existed since time immemorial, but professionalism was never a part of it until Hemant Arun Pandeet arrived at...

The Hub of Masterminds

Mr. Sitashwa Srivastava, Co-founder, CreADivity

Jade Magnet (earlier known as CreADivity) is a crowd sourcing platform for creative services. First-of-its-kind in India, it is an...

Free Copies

Harsh Narang, Founder, PhokatCopy

What is the biggest woe of students? A small amount of pocket-money that gets exhausted getting photocopies! Solution? Harsh Narang,...

By Women, For Women

Revathi Roy, Founder, For-She Travels & Logistics

She started her company when she was in greatest pain, suffering from the bereavement of her husband. She was hardly left with any...

Helping relocate

Abhilash BP, CEO MM Group

Abhilash BP, CEO of MM Group, found a business idea from one of the most common problems that existed for a long time. The solution that...

Pioneering New Media

Aditya Basu, founder of Xtreme Television

Aditya Basu, founder of Xtreme Television, would not have succeeded in his venture had he not decided to stick to it come what may. Today...

Scrumptious Ice Creams

Vijay Arora, MD, Gelato Vinto

With a dream of serving Indian food buffs with mesmerising flavour of Italian desserts, Vijay Arora, Managing Director, Gelato Vinto in...

In good health

Sachin Malik, Founder, Diva Fitness

Understanding the different fitness requirements of women and providing them the right solutions of dealing with weight loss, Diva...

The childcare people

Bharat Kapoor, Director, Your Kids R Our Kids

You need not worry about your kids when you are away as Your Kids R Our Kids (YKROK) care centre provides your child the desired quality...

Connecting the Young

Samyak Chakrabarty, Managing Director, Electronic Youth Media

Samyak Chakrabarty might look like any other student when sitting in the mass media class of Jaihind College but his accomplishments...