2011-02-11

How to create an effective business website?

A regular follow up will ensure that the business website serves the intended purpose.

How to create an effective business website?

If you are looking into both escalating your business and introducing it to more number of people, you are not wrong in expecting a website to do that for you. But in more cases than one it backfires as an act of negligence and shows down upon the company’s seriousness and strategic intent. Reason is simple, most entrepreneurs and proprietors, are in a haste to start their website and mark their presence in the web space as well, by urgently assigning designers and programmers to work on them. But they rarely get into understanding the issues themselves.

 

These issues are simple to state and even simpler to track, but if the senior management is not serious about it the website will lose it responsive luster, thus affecting the company’s image. What happens is most websites once created are never checked for their performance mapping- thus in most cases the data is not updated, queries posted on the web go unanswered, intersystem browsing is not easy, contact details can’t be accessed, and the list can go on. So here’s a must have list which will help you determine what all your webpage should offer in order to be proficient to help gain the competitive advantage that is central to hosting a website.

 

1.       Understand need

There can be multiple reasons to start a website, but the most critical of them should be pointed out and kept in mind from the very beginning. The major strategies should be charted by keeping this in mind. Having a single focus helps strategize and react to problems in a better way. Say, if the need is to attach potential client, the introductory message and other functional aspects will be around dealing with prospects. But if the intent is not to have deals over the internet but to just educate the visitors about the company it will turn into a different ball game all together.

 

2.       Know your stakeholders

The stake holders need not always be the investors (private or public), but also the employees, the prospective employees and clients, vendors and many more. The website should have the provision to address the concern of each of these sections separately or collectively, through a properly charted ‘feedback’ and ‘responses’ route. Also design the content to address their core concerns and interest areas.

 

3.       Evaluate competitors

Market research is most essential and critical to any business proposition. Look at the other websites in your local market. Evaluate the strength using on-site criteria and off-site criteria. Copy their good ideas and avoid their mistakes, that will be the best learning route.

 

4.       Prepare content and context

Create Relevant Information about your business using profitable keywords whevever possible. Provide useful information for your visitors such as common questions and answers. Leverage Video by providing useful information, answer questions, build trust, and establish yourself as an expert.

 

5.       Enable visitor relationship

Your website should be in continuous dialogue with your visitors and aim to build a relationship with them in various forms and through various means. Contact forms, and question-answer session with experts are ways in which you can build interactive data. These are powerful way to establish trust and provide information to your visitors, and also it helps to bring visitors to your site. Blogs are another great way to communicate with prospective customers and can be used to announce new products or services as well as new features of the website. Since a blog is so easy to update with news, pictures, links and videos the business owner can usually do this.

 

Furthermore offer a free newsletter or free report of useful information in exchange for the visitors' email address so you can promote to them in the future.

 

6.       Build system

Building a system consists of two major aspects website hosting and content management system. Website hosting is basically renting space on a computer to be a home for your website. There are two main types of hosting: basic hosting, where any additional tools or services are À la carte, and all-in-one hosting that includes everything you need. And for content management.

 

Search Engine Optimization(SEO) can be the contemporary counterpart to Wordpress. It is crucial that the information on your website be presented in a way that is easy for the search engines to understand. SEO is a set of guidelines for building a search engine friendly website. You can check that you are using correct SEO with tools like SBI's Analyzer and Traffic Travis. 

 

7.       Promote your link

Build Back Links, these links to your website from other sites, and help show the search engines that your site is relevant and important, and will help get better results in the search engines and bring in more traffic.

 

8.       Monitor and analyze web traffic

The usefulness of the website can be determined only by the number of visitors. Thus means should be set to find out how many visitors your website has, how they found you, where they come from, and how they use your site. This can be easily done with a traffic monitor such as StatCounter or Google Analytics. 

 

9.        Monetize the returns

Monetizing is a critical aspect in the website building plan. You monetize by selling advertisement space, promoting your products and services, or those of others. This is more applicable in case of an information website rather than marketing oriented one. A system should be put in place that deals with buying and selling website advertising. Also affiliating links allow you to promote products and services from other websites in exchange for a commission. 

 

10.   Reboot and restructure continually

No matter how due diligent you are in your approach, mistakes are made, and should be taken in your stride. Because one learns best form one’s own mistakes. But for that you need to put in place an internal system that will track and mark all the problem areas and track their frequency. This will make you aware of the problem areas, which can be many- ranging from technical to human errors.

 

Thus the key to successful hosting a website is in evaluating its impact and constantly reengineering according to the need base, and repeating the above set. Though it is a known fact that these things are taken care of by the programmer, but a more informed and concerned entrepreneur leads his team to be prompt and responsive at all times.

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