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Opportunity in the Countryside

Rural India set to shine. Grab the pie!

Tags: Rural India set to shine. Grab the pie!

BY Entrepreneur  |  May 27, 2010 comments ( 21 ) |

Rural India is being touted as the next hot business destination. Especially with inclusive growth and infrastructure being the prime agenda of the government, rural demand is expected to pick up sharply in the coming few years. Entrepreneurs have begun outlaying their plans to tap this space. We spotted an ‘early bird’ entrepreneur who has spotted opportunity in this space.

 

Richa Pandey’s story-

 

Richa Pandey, the founder of E-Jeevika, says, ‘As 70% of India lives in villages, training and development of rural youth is indispensable for the development of the country. E-Jeevika started with this objective. We have trained 400 youth so far and plan to train around 20,000 more in 2-3 years time.

 

Having been close to rural life since childhood, Richa wanted to address the acute skills gap in village boys with innovative training solutions. Her company trains the youth and gets them ready to be absorbed by corporates in cities. The enterprise thus meets twin objectives. E-Jeevika gives the youth an alternative to agriculture and allied jobs and also improves the employability of rural youth vying for better livelihood opportunities in cities. 

 

But how did she sense the opportunity? ‘I know rural life very closely. I was passionate about doing something in rural areas since childhood as my grandfather was a farmer. I was aware that there is a demand supply gap at the rural front and the most pressing pain point is unemployment,’ says Richa.

 

Not only did Richa find a strong need gap, she also did her homework well.                                                                                                                                                                                                                     By 2020 there will be around 47 million Jobs in the Vocational Training space. From the rural space 23 million youth will be available to be trained and absorbed in these Jobs. Thus there is going to be a huge demand for trained and employable manpower in the future.

 

I am targetting unemployed youth of 18-35 years age. Our HR training system is customized to meet the training needs of rural youth. The trained manpower is absorbed in high growth industries like retail sales, telecommunications, retail sales in insurance and BPOs. ‘We have MoUs signed with corporates for supplying skilled labour.

 

As Richa reveals, ‘Working in a village is no cake walk with problems like connectivity, power and fragmentation of rural areas. One has to do a lot of ground work, understanding the socio-economic complexities of the area and simultaneously fine-tuning your strategies on the go. ‘One of the challenges E-Jeevika meets everyday is changing the mindset of rural youth who do not want to move out,’ she adds.

 

The rural landscape is highly diversified. So you would have to customize your offerings according to need and acceptability. ‘The unique part of our training is that it is provided in regional languages,’ Richa informs. At present, E-jeevika operates from 15 centres in 3 districts of Tamil Nadu.

 

Challenges aside, rural India is the best place to keep costs to the minimum. E-jeevika works with a cost-effective business model. In the absence of state –of-the-art infrastructure, E-Jeevika uses the kiosks of local internet service providers. Richa terms as ‘franchisees.’

 

This is no domain where you can be ruthlessly profit oriented, in a hurry to make quick bucks. One may have to go through a gestation period and allow people to accept and believe in your product or service. What can sustain you is immense motivation, desire to solve a pain point and above all, love for the countryside.

 

Please add your comment

Biplab

April 03, 2015 at 5:25 pm

I am interested to join hands with you and to know about E- Jeevika. Let me know how I can do that. What about the investment part, location, space required to start the business.

Reply |

S.M.Hussain

February 17, 2013 at 5:35 pm

I m really very keen to know about E- Jeevika and also want to be a part of it.I also belong to a rural area and looking forward to make life better for the people living there.

Reply |

sunil singh

September 26, 2012 at 1:04 pm

Hi Richa even i also wants to do same kind of training provider to rural people in hospitality sector and help them to get jobs/or open their own business with the help of bank finance.

Reply |

Ramani

August 23, 2012 at 12:18 pm

I am interested to about the organisation. Please let me know how I can help people living in rural. I need guidance and more details.

Reply |

Ganpat

July 20, 2012 at 11:34 am

Hi,Richa,really you doing well and I am looking to start up like this business in M.P. can you guide me and is any franchise opportunities.let me know,I had experience in training ,management as I am having 23 experienced in various industries.

Reply |

Prasanta Kumar Sahoo

July 03, 2012 at 5:13 pm

Hi Richa, this really sounds interesting, and is exactly the kind of thing that I have also been thinking about. I am from Orissa, and I think there are opportunities there for doing what you have done in TN. looking forward to hearing from you on this... Prashant.

Reply |

Kamal Manohar

July 11, 2011 at 5:14 am

Is it possible to take up a franchise and start up in Andhra Pradesh?

Reply |

Bandhupriya Dey

July 04, 2011 at 11:36 pm

I am interested to join hands with you. Let me know how I can do that. What about the investment part, location, space required to start the business.

Reply |

subhash chandra swami

November 17, 2010 at 12:27 pm

Hi Richa, this really sounds interesting and mind blowing, and is exactly the kind of thing that I have also been thinking about. I am from Rajasthan Jhunjhunu Dist., and I think there are tremendous opportunities there for doing what you have done in TN. looking forward to hearing from you on this... contact member@franchiseindia.com

Reply |

Akshay Mehta

November 17, 2010 at 1:04 am

Interesting article! and want to know more about E-Jeevika.. Contact member@franchiseindia.com

Reply |

subbaiah

November 16, 2010 at 10:48 pm

This is Venkat from Andhra Pradesh, this project looks very attractive, please send other details to my mail id. contact member@franchsieindia.com

Reply |

Chirag

September 08, 2010 at 4:37 am

Hi Richa, this really sounds interesting, and is exactly the kind of thing that I have also been thinking about. I am from Gujarat, and I think there are tremendous opportunities there for doing what you have done in TN. looking forward to hearing from you on this... Chirag.

Reply |

Shivani Benerjee

June 13, 2010 at 10:59 am

PLease let me know the procedure to join the E-Jeevoika team.

Reply |

ved prakash ojha

June 07, 2010 at 9:38 am

I am in Sonebhadra district if Uttar Pradesh. I want to be part of E-Jeevika and serve people in rural area. I need guidance.

Reply |

Monti

June 06, 2010 at 11:31 am

Can I know more about the organisation. I want to join hands with them.

Reply |

vinender

June 04, 2010 at 2:31 pm

I interested to know about E-Jeevika. Please provide me the details.

Reply |

vinodh

June 04, 2010 at 12:45 pm

I would like to know more and be a part of the revolution.

Reply |

simadri Das

June 02, 2010 at 6:25 am

I want to be a part of E-Jeevika. Please let me know the details.

Reply |

sumit kumar

June 01, 2010 at 4:59 am

How can I be a part of E-Jeevika? I a m in Agra but I want to serve people in rural India. I need guidance.

Reply |

nitin

May 29, 2010 at 9:17 am

I m really very keen to know about E- Jeevika and also want to be a part of it.I also belong to a rural area and looking forward to make life better for the people living there.

Reply |

manehshukla

May 27, 2010 at 11:14 pm

Interesting article!

Reply |

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