Welcome Guest

Businessex.Com
Home Article Starting Up Business Opportunity  Cashing in on FIFA

Cashing in on FIFA

Small companies, too, see business and marketing opportunities in various global events.

Tags: Cashing in on FIFA

BY Entrepreneur  |  Jun 16, 2010 comments ( 1 ) |

So what if India does not perform on the field when it comes to football. When it comes to FIFA World Cup the craze among the Indian fans is no less than those supporting the winning teams. A study on search trends in India released by Google reveals India ranks third among top 10 countries in the volume of search queries on Google pertaining to Soccer and FIFA World Cup 2010.

 

While football enthusiasts in India are ahead of their European counterparts in sprucing up for FIFA 2010, the Indian small and medium enterprises are tapping the market for FIFA merchandise.

 

Infibeam is one such enterprise. Infibeam, an online retailer based out of India, is a part of the Infinium Group that has assets in car dealerships, satellite communications, education and retail. Puneet Jain, Head-Strategic Alliances at Infibeam says, “FIFA products are doing pretty good in India. Jerseys, back packs, caps and other accessories are the most popular products. Of course team specific Tees are he driving product.”

 

The company which has partnered with Adidas for FIFA merchandising also signed an exclusive deal with BCCI to sell IPL merchandise online. “Compared to IPL, FIFA is not that great. But it is picking up. Especially after the commencement of the games,” says Mr Jain.

 

Amigo Sports, a leader in franchising iconic sports and casual fashion brands has also partnered with some Indian brands like Shoppers Stop, Central & Westside to sell and promote official FIFA branded merchandise.

 

Amigo has recently entered into an exclusive licensing agreement with Global Brands Group the master licensee of the FIFA brand globally. Through this agreement Amigo sports gets the exclusive rights to manufacture, multi-channel distribute & retail official FIFA merchandise across India.

 

“We have received very good response for the FIFA inspired fashion wear,” says Mr Eugene Cooper the CEO, Amigo Sports. In fact the company will be setting up FIFA Official Stores across India.

 

Opportunities lie everywhere. Identifying them is your task. You can also use such platforms to market your products. Events in the pipeline like World Cup of football, Commonwealth Games etc provide a hoard of opportunities. It’s up to you to leverage them!

Please add your comment

Honey Tilokani

June 25, 2010 at 12:56 am

Hi there. I am looking to start up with some small/medium size business in India. And this FIFA merchandise store sounds good to me.

Reply |

Rating
Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

Event management behind the scene opport

BY Entrepreneur

Splendid set ups, gracious guests, warm reception and everything to perfection at grand events like ‘Filmfare’ or the ‘Miss India Co...

Unconventional Training

BY Entrepreneur

Man’s aloofness from nature has led to the need of the institutions which can bring man back to nature to understand his own nature. Apart fr...

Tap the Spa Opportunity

BY Entrepreneur

The spa industry has come into prominence in India during the last five years. At present there are around 2,300 spa centres in India, concentrated...

Small format big profits

BY Entrepreneur

Do you know what is common between Baskin Robbins, Kwality Walls, Mr Orange, Yo! China, Minimelts, Sweet World, Leonidas, Maxima, Ferns ‘n&rsquo...

5 Exciting Low Cost Businesses

BY Entrepreneur

If you are game for entrepreneurship, a passion or a hobby can be turned into a high growth business venture, provided you have the right business ...

Online Goes the Travel Business

BY Entrepreneur

The travel and tourism industry has been bitten by the ‘online bug.’ The main trigger has been the low investment required in the onlin...

The Business of Caring

BY Entrepreneur

With the increasing awareness, women in India, no longer quit their jobs after becoming mothers. And with the decreasing popularity of the joint famil...

A Foodie Opportunity for Startups

BY Entrepreneur

It is not just the fun of eating out but sheer necessity which is driving people to food joints. With fast moving lifestyles and more and more women e...

Online gift shop

BY Entrepreneur

It was my close friend’s birthday last week; the friend who has stood by me in every ups and downs of life. I wanted to gift him something uniqu...

A beautiful opportunity

BY Entrepreneur

Changing lifestyle and growing purchasing power has given rise to a new necessity – the necessity of looking good, groomed. According to industr...

7part time consulting businesses

BY Entrepreneur

Consulting business is the business of knowledge, experience and skill. If you have spent a few years working in a particular area or are naturally bl...

Opportunity in the Countryside

BY Entrepreneur

Rural India is being touted as the next hot business destination. Especially with inclusive growth and infrastructure being the prime agenda of the...