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Should entrepreneurs advertise or advocate their brand?

Should entrepreneurs advertise or advoca

BY Guest Author  |  COMMENTS ( 1 )  |

‘Be known for WHY you started your venture and not just the venture you started…’ Entrepreneurs are the custodians of a beli

5 Mistakes in a Brand\\\'s life!

5 Mistakes in a Brand\'s life!

BY Entrepreneur  |  COMMENTS ( 0 )  |

In this day of fierce competition, great brands are results of great perseverance. A good brand asks for a tall order. But despite the fact that a

Blog your way up the marketing ladder

Blog your way up the marketing ladder

BY Entrepreneur  |  COMMENTS ( 0 )  |

You have decided to start a business and accordingly chart out your business plan. You have a clear cut idea about how to go about in your business

Digitally branded

Digitally branded

BY Entrepreneur  |  COMMENTS ( 6 )  |

There are four ways to do digital branding:   Website: Keeping in mind your target customers, make a webpage    &n

Rise of hologram

Rise of hologram

BY Entrepreneur  |  COMMENTS ( 3 )  |

Hologram is a visual medium providing a high potential image in 3D making it instantly recognizable to the naked eye and uniquely resistant to counter

Branding and SMEs

Branding and SMEs

BY Entrepreneur  |  COMMENTS ( 0 )  |

Branding means pushing your company name into the minds of potential customers a bit too harder so that it remains there pleasantly. Branding is absol

E mail marketing

E mail marketing

BY Entrepreneur  |  COMMENTS ( 5 )  |

E mail marketing is a type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication deliv

Building Trust for Building E Business

Building Trust for Building E Business

BY Entrepreneur  |  COMMENTS ( 4 )  |

First thing to understand about e-business is that it is different from conventional business - not so much in the rudiments, which is essentially sam

Promotion tips for small business

Promotion tips for small business

BY Entrepreneur  |  COMMENTS ( 2 )  |

Fools manufacture and wise sell, is a popular maxim that means selling is more important than manufacturing and if you are also falling into the same

Targeting Children

Targeting Children

BY Entrepreneur  |  COMMENTS ( 1 )  |

While browsing through various TV channels on a Sunday afternoon, I paused to know what keeps children hooked to Cartoon Network, Pogo and the likes.

YouTube is for Business Too

YouTube is for Business Too

BY Entrepreneur  |  COMMENTS ( 2 )  |

Ranjan, a taxi-driver based in Jaipur saw his business plummeting during the economic slowdown. There had been a sharp dip in the number of foreigners

Logo: the emblem of your company

Logo: the emblem of your company

BY Entrepreneur  |  COMMENTS ( 0 )  |

The other day I came across a ‘Logo Game’. There were around a hundred logos and the maximum companies I could identify from their logos,

Wasting money on Marketing

Wasting money on Marketing

BY Entrepreneur  |  COMMENTS ( 0 )  |

  More than ever before, small businesses need new ways to leverage their competitive advantage. Long gone are the days when spending mone

Outsource your online sales

Outsource your online sales

BY Entrepreneur  |  COMMENTS ( 1 )  |

Everything is sold online these days. Be it hand bags, jewellery, shoes, dresses, electronics or sports items. There are portals dedicated exclusively

4 pronged Sales Strategy

4 pronged Sales Strategy

BY Entrepreneur  |  COMMENTS ( 1 )  |

When the conversion ration of your sales leads increases, what do you credit it to? To the selling skill, or salesmanship? Conventionally many entrepr

Marketing Material: Magnet that pulls customers

Marketing Material: Magnet that pulls cu

BY Priyanka Kotoky  |  COMMENTS ( 0 )  |

What makes a small business surpass the heights of a long standing organisation? The right material used to market its products! The marketing materia

Know the techniques of SEO better

Know the techniques of SEO better

BY Priyanka Kotoky  |  COMMENTS ( 0 )  |

Search engine optimisation, better known as SEO can turn around the wheels of fortune for any business. SEOs work to optimise the website and webpage

Promote your tweets

Promote your tweets

BY Entrepreneur  |  COMMENTS ( 0 )  |

Have you used Twitter effectively to market your business? How long does it take for your twitter feed to get buried by new tweets?  Absolutely,

Make yourself known

Make yourself known

BY Entrepreneur  |  COMMENTS ( 2 )  |

Think as a customer. When you walk into a store to buy, say, a face cream or a computer, what do you look for? The ingredients of the cream or the col

Viral marketing can help you do wonders

Viral marketing can help you do wonders

BY Entrepreneur  |  COMMENTS ( 4 )  |

As a marketer you can learn the art of getting into the mind of your consumer and staying there from viruses.   Viruses find a way into the hos

Videos must feature in your marketing strategy

Videos must feature in your marketing st

BY Entrepreneur  |  COMMENTS ( 0 )  |

The sum of all forms of video (TV, VoD, Internet video, and P2P) will exceed 90 per cent of global consumer IP traffic, says the Cisco’s Visual