Welcome Guest

Businessex.Com
Home Article Managing A Business Sales Marketing Advertising  Know the techniques of SEO better

Know the techniques of SEO better

Be among the top results of a search engine

BY Priyanka Kotoky  |  May 11, 2010 comments ( 0 ) |

Search engine optimisation, better known as SEO can turn around the wheels of fortune for any business. SEOs work to optimise the website and webpage and give it a high rank in the search engine. The people unaware of SEOs may be thinking how this may benefit a business. To put it in simple words, if one has a business then it is important that the customer and the clients are able to find it. To be able to do this one has to have a high rank in the search engine because people check the first three pages of the search engine and if one’s website is not in it then the people do not get a glimpse of it. This leads to one’s website being overlooked and does not, in any way, attract the customers. If one has a small business then it becomes increasingly important that one has SEO working on the website because unlike the big businesses the small businesses do not have the tag of being irrefutable.

 

Keywords

Keywords are things that SEO works through and this makes it important that one does a good research before deciding on a keyword. As an example, company ‘A’ deals in hunting rifles. The keyword that company ‘A’ will pick up is hunting rifle. If the company decides the keyword to be hunting equipments then the SEO will not be as effective. 

 

To make things clear, an effective keyword should be relevant to the offer; it should have a high search volume, and be action oriented.

 

Tags

A discussion on the effective implementation of SEO techniques cannot be complete without Tags. Tags are divided into title, keyword and description tags. The title tag can be said to be important because   the first thing that a search engine looks at is the title tag. A keyword in the title will get one’s website a rank higher in the search engine. Next come the description and the keyword tag. The description tag is important because by  reading it people decide whether to go on with the link or not. While one adds the keyword in this tag it is important that it is read as a sentence and not as a list of keywords. This will keep the website away from being called a spam.

 

Content

Content that is put in should be great and it should attract the readers and make them want their acquaintances to go through it. Doing this will get one the required SEO effect. Content, like the keywords keep SEO working and it is important that the effort to put in the correct content should be a priority. The high quality content give the search engines a kick and the high point is that search engines reward high quality links.

 

Keywords and content are important to make SEO effective but these things are incomplete without link building. One should get a lot of links from external sites and it should contain one’s keywords in the anchor text.

 

The Don’ts of SEO

 

  • The first thing not to do is not to reply to the SEO spam that one gets via email.

 

  • Do not spread the content over several domains.

 

  • The overly general keywords should not be picked up.

 

  • The same title element on the pages will not make the SEO effective.

 

 

SEO is a very effective method to get your business the benefits. The small businesses can make a mark with the effective implementation of SEO. One can easily start the process of SEO and get the benefits of having one’s website in the first page of the search engine. SEO is a process that profit seeking businessmen should take up and give their website its due rank

Please add your comment

Rating
Not readable? Change text. Enter the characters as seen on the image (case insensitive)
  Notify me of follow up comments via e-mail   Subscribe for daily newsletter

Related Articles

Sales through social network

BY Entrepreneur

Do you want to sell your products and get business ideas? Globally there are over 300 social networking sites that can facilitate this process, but Li...

Get Your Business in the News

BY Entrepreneur

Like many business owners, you may feel that your regular monthly ad in the newspaper is enough publicity for the month and all you have to do is sit ...

PR as marketing tool

BY Entrepreneur

The essence of carrying out PR activities lies in the art of building trust. This trust might be between a brand and its prospective consumers, for a ...

Reach out with Virtual Media Rooms

BY Amrita Premrajan

Every business, whether small, medium or large, craves to catch the attention of media. The reason being, media coverage is indispensable for you to d...

Sales Letter : Your Salesman in An Envel

BY Amrita Premrajan

How many times have you tossed away a shabby and crammed text that was full of boring lengthy texts, jargons, cluttered with words in all possible fon...

First Appearance

BY Entrepreneur

Ever wondered how to make your company known better without shelling out too many currency notes? The answer to this is easy - appear on the first pag...

Leveraging Trade Shows

BY Entrepreneur

Trade shows and exhibitions are the most promising platforms for conducting business. Visitors come here to explore the latest in the business world a...

Blogging Helps Small Businesses

BY Entrepreneur

With stake holders relying more and more on the internet to know about the company they are working with or will work with in the future, it is very n...

Boost your Sales through Telemarketing

BY Entrepreneur

If you are a manufacturing company or a service provider and you are looking to penetrate into the market while keeping your costs down, an effecti...

6 Steps to a Successful Marketing Plan

BY Entrepreneur

A marketing plan serves as a roadmap for your marketing activities to reach your goals. To lay out an effective plan, begin with understanding the ...

Power of Online Press Releases

BY Entrepreneur

What do you do if you have to announce the launch a new product, an upcoming event or your company’s expansion plans? Conventionally you will...

Price them Right

BY Entrepreneur

Pricing, the most important element among the 4Ps, needs special attention as this determines the profit margin of any business. Industry experts f...